Product Marketing Manager

Blacksmith-posted about 1 month ago
Full-time • Manager
San Francisco, CA
11-50 employees
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At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS/GCP/Azure). This is a bold statement, and we have an ambitious roadmap ahead. Some things we're proud of We orchestrate millions of VMs for CI jobs each month over our own fleet of bare metal hardware. We power CI for 800+ companies like Supabase, Ashby, Slope, AtoB, Pylon, Superblocks, and Finch. Founders: Aditya Maru and Aayush Shah were early systems engineers at Cockroach Labs. Aditya (JP) Jayaprakash worked on search infra and was later a founding member of the ads team at Faire. We've raised $13.5M across our seed and Series A, both led by Google Ventures (GV). We're growing extremely fast and hit $6M ARR 18 months after launching.

  • Product Positioning & Messaging
  • Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
  • Partner closely with product and sales to ensure launches, demos, and decks speak the customer’s language.
  • Launches & GTM
  • Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
  • Define launch tiers and ensure every release has a crisp narrative and measurable impact.
  • Collaborate with engineering and founders on demos, blog posts, and social amplification.
  • Sales Enablement & Collateral
  • Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
  • Build a central source of truth for customer references and success stories.
  • Support the sales team with concise talk tracks, objection handling, and value messaging.
  • Content & Thought Leadership
  • Translate customer problems into stories that resonate.
  • Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
  • Partner with design and brand on visual storytelling that raises our aesthetic bar.
  • Clarity: You can make a deeply technical concept understandable without dumbing it down.
  • Taste: You care about quality, all the way from slide design to headline phrasing.
  • Curiosity: You ask good questions and listen deeply to customers.
  • Bias to action: You ship fast, iterate, and learn.
  • Collaboration: You work fluidly with founders, engineers, and designers.
  • Technical empathy: You don’t need to code, but you understand how developers think.
  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Quarterly offsite.
  • Early-exercise stock options
  • 12 weeks fully paid parental leave (US)
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