Product Marketing Manager, Lyft Healthcare
About The Position
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to redefine the way they operate. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way. To support our rapidly growing business, we’re looking for a Product Marketing Manager with proven experience marketing solutions to businesses. The person in this role will be responsible for shaping product roadmaps, bringing solutions to market, and leading marketing plans to acquire customers and increase bookings with a focus on health care, education, and transit audiences. You will operate in a fast paced and entrepreneurial environment.
Requirements
- Bachelor’s degree
- 5+ years experience in product marketing
- 2+ years experience in B2B marketing
- Analytical thinker with experience in data-driven marketing
- Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams
- Experience in applying market insights to inform and optimize the product experience
- Sales enablement experience
- Strong Excel and analytical skills; SQL skills a plus
- Very strong written communication skills
- Thrives in a fast-paced environment with a bias towards action
Nice To Haves
- Experience working on Healthcare, SaaS or API products a plus
- SQL skills a plus
Responsibilities
- Develop and drive a strategy for business-facing products in conjunction with the Product, Sales, and Marketing teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging
- Lead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs
- Be the voice and expert of personas within our target industries to influence the roadmap
- Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
- Identify new types of features based on customer research, competitive analysis, and market trends
- Drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
