Product Marketing Manager - Spotify for Artists, Campaign Kit

Spotify•New York, NY

18h•Hybrid

About The Position

We’re looking for a passionate and seasoned Product Marketing Manager to join the Spotify for Artists Marketing team in New York — a cross-functional group dedicated to helping artists and their teams thrive. You’ll help craft the products we build for artists, labels, managers, and music marketers. And you’ll bring these products to market to improve their impact. Ultimately, you’ll be a key part of a team reimagining the way artists and their teams leverage the Spotify platform, share their art, and build their careers.

Requirements

You have 5+ years experience in product marketing for a media or tech company.
You have worked with cross-functional teams such as product management, design, research, and sales functions.
You have experience influencing product development and product strategy.
You’ve launched and driven adoption for new products and services, owning and achieving key KPIs.
You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
You’re comfortable developing marketing strategies and campaigns using both quantitative and qualitative insights.
You have strong personal organization and project management abilities.

Nice To Haves

Experience in the music industry
Experience with advertising tools

Responsibilities

Own the go-to-market strategy and ongoing release cadence for flagship products for artists and their teams from ideation to launch and adoption.
Collaborate with our Product teams on developing new products, including product value proposition, communication strategy, naming, and pricing.
Work closely with our Sales and partner-facing teams to bring products to market thoughtfully.
Develop marketing programs & campaigns to drive product engagement in partnership with the wider Spotify for Artists Marketing team.
Lead thinking and analysis to help us better understand artists’ needs and the competitive landscape in close partnership.