Product Marketing Manager

Cohu-posted about 2 months ago
Full-time • Mid Level
Poway, CA
1,001-5,000 employees
Computer and Electronic Product Manufacturing
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

As the Product Marketing Manager responsible for thermal systems, you will lead the marketing efforts to build and grow a profitable business for thermal systems. You will act as an "entrepreneurial product CEO" to identify, drive and grow a profitable business for thermal system opportunities in the semiconductor test business. Your role will be in close collaboration with sales, engineering, and program management to define and execute go-to-market strategies that resonate with target customers in the semiconductor test market. This includes product definition, business plans, annual plan (strategy, revenue, gross margin, market share, etc.) and overall product life cycle management. You will conceive and develop innovative marketing programs that drive demand to include sales tools, , competitive intelligence, training, and all other outbound marketing activities for your products. In this role you will be an expert in customers and their test technologies; how they buy along with their buying criteria, and you will transfer that knowledge to the sales channel.

  • Define target customer segments and value propositions for thermal applications.
  • Conduct market research, competitive analysis, and customer interviews to inform strategy.
  • Develop product positioning and messaging that highlights differentiated values.
  • Identify and assess new business opportunities in emerging thermal applications.
  • Evaluate ROI across program phases and ensure alignment with business objectives.
  • Support strategic partnerships and customer engagements to expand market reach.
  • Create and execute launch plans for new thermal subsystem products.
  • Develop sales enablement materials including datasheets, presentations, and training content.
  • Collaborate with sales to drive strategic deals and build pipeline.
  • Own the Product Requirements Specification (PRS) and Market requirement Documentation (MRD) and work with engineering to define must-have features.
  • Manage revenue and margin plans; track performance and adjust strategy as needed.
  • Coordinate and cross-functional core teams to ensure successful product introduction and ramp.
  • Bachelor's degree in an engineering discipline required, MBA or advanced technical degree is preferred.
  • Backend test segment preferred with 5+ years of engineering product marketing experience.
  • Strong communication skills (written/verbal) and with credible executive presence.
  • Analytical and strategic thinking skills.
  • Expert in delivering executive presentations spanning technical, business and strategic topics.
  • Knowledgeable about semiconductor capital equipment market with the ability to navigate deeply technical discussions with internal and external stakeholders.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
  • Attention to detail and an eye for quality.
Track Jobs with Teal

Job Search Resources

•
AI Resume Builder
•
Product Marketing Manager Resume Examples
•
Product Marketing Manager Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service