Product Marketing Manager

Airgas Inc-posted about 2 months ago
Full-time • Mid Level
Radnor, PA
5,001-10,000 employees
Building Material and Garden Equipment and Supplies Dealers
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You will be responsible for driving your product or service's marketing success by orchestrating the development and execution of comprehensive marketing strategies that drive business growth. You will ensure content planning and marketing initiatives are cohesive, resonant, and tailored to the target audience, and work with channel leaders to optimize engagement across channels. Through cross-functional collaboration, you will ensure that marketing efforts are fully integrated with the business, sales, and marketing teams, ultimately driving successful launches, sustained customer engagement, and measurable business impact. You will be responsible for driving your product or service's marketing success by orchestrating the development and execution of comprehensive marketing strategies that drive business growth. You will ensure content planning and marketing initiatives are cohesive, resonant, and tailored to the target audience, and work with channel leaders to optimize engagement across channels. Through cross-functional collaboration, you will ensure that marketing efforts are fully integrated with the business, sales, and marketing teams, ultimately driving successful launches, sustained customer engagement, and measurable business impact.

  • Strategic Marketing Leadership: Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics.
  • Content and Messaging Development: Create compelling positioning and messaging for both internal and external audiences to maximize business impact. Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity.
  • Multi-channel Marketing: Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows).
  • Scalable Programs: Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level.
  • Sales Enablement: Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals.
  • Product Launches: Collaborate with business, sales and marketing teams to support launch of new products. Develop branding, value proposition, and launch plans. Collaborate across teams to execute the plan.
  • Performance: Define, track and monitor success of marketing strategies against marketing objectives.
  • Bachelor's Degree in Marketing or Business Administration/Management (Master's Degree preferred) or equivalent education and experience
  • Minimum of five years relevant experience, ideally in a B2B environment
  • Strategic yet hands-on marketer
  • Experience delivering effective, results-oriented marketing plans
  • Multi-channel B2B marketing experience leveraging advertising, trade shows, social media, website content, retail promotion and more to achieve marketing objectives including driving brand consideration, lead nurturing and driving product adoption
  • Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing tactics
  • Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals
  • Excellent organization and time-management skills
  • Results-oriented, strong sense of urgency, proactive and flexible
  • Ability to work under pressure on multiple projects simultaneously while meeting deadlines
  • Proficient in Google Suite tools
  • Experience in Canva and Adobe Suite a plus
  • We care about and support all Airgas associates. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, vacation, sick time, floating holidays, and paid holidays for full-time employees.
  • We provide a progressive parental leave package for our eligible Airgas parents, offering generous paid time off for the birth or placement of children.
  • Additionally, we offer our employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for employees' dependents, and an Airgas Scholarship Program.
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