Advantage Medical Electronics, LLC-posted 3 months ago
Mid Level
Coral Springs, FL

LifeSync, an Amphenol company, is a leading provider of custom patient monitoring connections and accessories, specializing in disposable and reusable solutions for critical care environments. In addition to our core clinical products, LifeSync offers contract manufacturing services to help medical device OEMs accelerate speed to market, optimize cost structures, and simplify technology transfers across the patient monitoring and diagnostic landscape. The Product Marketing Manager will drive awareness, lead generation, and sales enablement efforts to grow LifeSync’s expanding contract manufacturing business. The ideal candidate will support outreach to OEMs in patient monitoring, diagnostics, and wearable health technologies. Working closely with the business development, engineering, and operations teams, this role is critical in shaping how LifeSync positions and promotes its manufacturing capabilities to target customers. Additionally, this role will oversee broader marketing communications initiatives—including brand visibility, website optimization, and digital campaigns—and manage key systems like Salesforce and internal sales tools. The manager will also support internal and external communications through customer surveys, event messaging, and marketing asset development.

  • Support outbound marketing campaigns to engage OEM decision-makers across multiple medical products segments like ultrasound, neuromodulation, ECG, endoscopy, and SpO2.
  • Develop and refine go-to-market messaging to highlight LifeSync’s strengths in design transfer, custom molding, assembly, and quality compliance.
  • Conduct market and competitor research to uncover new opportunities and tailor positioning strategies.
  • Create and manage targeted lead generation programs using email, LinkedIn outreach, content syndication, and tradeshow marketing.
  • Generate marketing-qualified leads (MQLs) and work with the sales team to convert them to opportunities.
  • Manage campaign performance metrics and iterate on strategies to improve conversion rates.
  • Lead all aspects of marketing communications, including brand awareness, lead generation, managing website content, and SEO activities.
  • Oversee all outbound messaging such as LinkedIn posts, press releases, email campaigns, surveys, and announcements.
  • Refresh website content regularly and ensure alignment with SEO best practices and OEM messaging.
  • Develop and distribute customer surveys and analyze responses to support marketing strategy.
  • Develop OEM-specific collateral including manufacturing capability briefs, value propositions, and ROI-focused case studies.
  • Create customer pitch decks, technical marketing content, and responses to RFPs and RFIs.
  • Build materials that help accelerate sales conversations—especially in early funnel stages.
  • Leverage Salesforce CRM to input and track marketing-generated leads, opportunities, and sales campaign performance.
  • Provide hands-on support to the inside sales team with tools, assets, and follow-up content.
  • Help LifeSync stand out at industry tradeshows.
  • Manage event presence, including logistics, booth messaging, and pre-/post-show campaigns.
  • Track lead activity and assess event ROI.
  • Plan and orchestrate promotional videos showcasing LifeSync’s products, capabilities, and brand story.
  • Collaborate with vendors and internal teams to ensure quality and consistency.
  • Bachelor’s degree in Marketing, Business, Engineering, or related field.
  • 5+ years of experience in B2B marketing, preferably in contract manufacturing, OEM supply, or the medical device industry.
  • Deep understanding of the healthcare OEM customer journey and how to market to technical and procurement stakeholders.
  • Strong skills in campaign development, storytelling, and sales enablement.
  • Proficiency with CRM and marketing tools (Salesforce).
  • Commercially minded and customer-focused.
  • Skilled at translating complex technical services into compelling marketing messages.
  • Comfortable working across departments to align messaging, execution, and timelines.
  • Able to balance strategy with hands-on execution in a fast-moving environment.
  • Competitive compensation
  • Professional growth
  • Satisfaction of supporting patient care innovation behind the scenes
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