Product Marketing Manager

Kodak Alaris-posted 2 months ago
$100,000 - $130,000/Yr
Full-time • Mid Level
1,001-5,000 employees
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We are seeking a dynamic and experienced Product Marketing Manager to join our team in the Kodak Alaris business. The ideal candidate will be responsible for developing and executing product marketing strategies that drive lead generation, channel programs, and sales enablement efforts. This role requires a deep understanding of the document imaging market (product and channel program), strong analytical skills, and the ability to collaborate effectively with cross-functional teams.

  • Develop and execute comprehensive go-to-market plans for new and existing products, including defining target audiences, key messaging, and launch timelines.
  • Develop, implement, and manage channel programs for B2B partners ensuring alignment with business priorities and product changes.
  • Conduct in-depth market research and competitive analysis to identify market trends, new opportunities, and competitive threats in the scanner and document management space.
  • Craft compelling and differentiated product messaging and value propositions that resonate with target buyer personas.
  • Collaborate with the marketing team to create and deliver sales enablement materials and training to empower the sales team.
  • Collaborate with the marketing team to produce marketing collateral that supports campaigns and sales.
  • Serve as the 'connective tissue' between various teams, including product management, engineering, sales, marketing, and customer support.
  • Lead and manage the entire product launch process, coordinating with internal teams to ensure a smooth and successful release.
  • 5+ years of experience in product marketing, preferably within the hardware or technology sector.
  • Proven experience in channel program management and demand generation campaigns in the B2B market.
  • Demonstrated experience with go-to-market strategy development and product launch execution.
  • Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and messaging.
  • Proven experience conducting market research, competitive analysis, and customer interviews.
  • Strong project management skills and the ability to manage multiple projects with competing deadlines.
  • Experience with sales enablement platforms, such as Salesforce or similar tools, is a plus.
  • Technical aptitude to quickly understand and translate complex scanner and software features into business value.
  • Experience in the Document scanning, printing or Intelligent Document Processing industry.
  • Paid flexible time off
  • Health, dental and vision coverage
  • Paid sick leave
  • Paid parental leave
  • 401(k) plan with company match
  • Short-term and long-term disability coverage
  • Life insurance
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