Product Marketing Manager

Alarm.com Incorporated • Tysons Corner, VA

158d

About The Position

Alarm.com is looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketer who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for Alarm.com products. The product marketer must be able to assess the market to understand the product/service landscape our channel partners (and their customers) sit in. The Product Marketing Manager will drive research projects to understand market needs, trends, and competition. He/she/they will be responsible for developing video and partner services product positioning and content/tools for sales enablement and product launches. This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals.

Requirements

• 1-2 years of Product Marketing Experience OR Marketing experience in the Tech field
• Bachelor's degree- Degree in business, engineering, or hard sciences a plus
• Demonstratable track record of crafting compelling positioning and thought leadership content
• Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
• Excellent written and verbal communication skills
• Passion for new technologies and working in fast-moving markets
• Ability to synthesize high-level direction from leadership into actionable work products
• Ability to own project development, execution, and completion autonomously

Responsibilities

• Helps formulate and execute go-to-market strategy for key video and/or partner services product lines and new product launches
• Develops product positioning content, messaging, and sales enablement assets
• Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
• Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
• Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
• Creates content, assets, and tools including market briefs, sales playbooks, and other materials
• Develops actionable, data-driven insights to inform product and marketing strategy
• Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
• Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
• Other duties as assigned

Benefits

• Competitive pay and benefits inclusive of subsidized medical plan options
• HSA with generous company contribution
• 401(k) with employer match
• Paid holidays, wellness time, and vacation increasing with tenure
• Paid maternity and bonding leave
• Company-paid disability and life insurance
• FSAs
• Well-being resources and activities
• Casual dress work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees