Product Marketing Manager

Intelliswift Software • Newark, CA

118d • $106

About The Position

As a Senior Product Marketing Manager (contract) on the Product Marketing team, you will play a meaningful role in contributing to Client's short- and long-term business goals. We're looking for a seasoned marketer to input and influence go-to-market, marketing, and product strategies to accelerate our already substantial Client business. You will contribute to our 1- to 3-year business strategy, validate new product and audience opportunities, feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts. This role will sit on the Client's Product Marketing team, working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Client's product across surfaces and audiences, strengthen the creative community, and accelerate profitable growth.

Requirements

• 7+ years of product marketing experience in consumer software technology.
• Exceptional communication skills, both written and verbal.
• Deep experience using Adobe Photoshop or a similar advanced imaging tool.
• Strong and data-driven point of view on market opportunities.
• Outstanding analytical skills to identify, analyze, and use data to inform strategy.

Nice To Haves

• BA/BS, MBA preferred.
• Experience influencing highly matrixed teams with differing goals and KPIs.
• Global culturalization and localization experience.

Responsibilities

• Help define and execute on the GTM strategy required to propel Client's product growth.
• Map out quarterly Product Marketing strategy and execute on outbound marketing efforts with partner teams.
• Partner closely with product to understand new and updated features and functionality to inform product marketing strategy.
• Develop key positioning and messaging for product marketing moments, validated by customers and the community.
• Partner with cross-functional teams to define and execute on optimal go-to-market strategy.
• Engage deeply on Social to understand and address customer needs and sentiment drivers.
• Set goals and targets to assess impact of initiatives based on historical benchmarks and/or industry standards.

Benefits

• Competitive pay rate of $106.98/hour.
• Opportunity to work in a hybrid schedule.

What This Job Offers

• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree