Versaterm-posted 3 months ago
Mesa, AZ
501-1,000 employees

As a Product Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. You’ll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels. You will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. You’ll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, you’ll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

  • Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals
  • Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps
  • Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts
  • Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
  • Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams
  • Ensure consistent brand representation across all marketing assets, events and customer communications
  • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
  • Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy
  • Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements
  • 10 + years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
  • Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
  • Deep understanding of demand generation, buyer journeys and ABM strategies
  • Exceptional storytelling and communication skills, with the ability to simplify complex concepts
  • Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
  • Strategic thinker with a data-driven mindset and a bias for action
  • Collaborative team player with experience influencing cross-functional stakeholders
  • Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
  • Familiarity with Adobe Creative Suite and Microsoft Office tools
  • Bachelor’s degree in business or marketing
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