Product Marketing Manager, Viral Launch

HeyGen • Los Angeles, CA

143d • $130,000 - $150,000

About The Position

HeyGen is seeking a product marketer to own the end-to-end process of turning new product releases into impactful, market-ready campaigns. This role combines product fluency with creative instincts for trends, storytelling, and distribution. You will work closely with product managers to define positioning, shape narratives, and package launches into campaigns that resonate with our target users. The right candidate will understand how to operate at the intersection of product marketing and cultural relevance. You will bring an informed view of what is resonating in AI, video, and the creator economy, and be able to weave those trends into launch stories that feel timely, authentic, and differentiated.

Requirements

• 2+ years in product marketing, growth marketing, or related launch-heavy roles in high-growth technology companies.
• Proven ability to run multiple product launches from concept to execution in a fast-paced environment.
• Strong capability to translate technical features into clear, compelling stories for diverse audiences.
• Awareness of current trends in AI, video, and creator ecosystems, with the ability to incorporate them into marketing strategies.
• Comfortable balancing strategic planning with rapid execution.
• Highly collaborative, with experience working across product, engineering, design, and marketing.
• Strong writing and storytelling skills across formats and channels.

Responsibilities

• Create the launch story - define naming, taglines, angles, and narratives that make people want to try it now.
• Partner with product managers to understand new features, user impact, and competitive context.
• Define positioning and messaging that captures both functional value and cultural resonance.
• Equip the content & growth teams with clear briefs, messaging guides, and asset direction that scale across channels.
• Package launches into structured campaigns with clear deliverables, messaging frameworks, and content direction for distribution teams.
• Manage the end-to-end launch activation process in collaboration with design, growth, and content teams.
• Keep a pulse on what’s resonating in the AI, video, and creator ecosystems — and weave those trends into launches.

Benefits

• Competitive salary and benefits package.
• Dynamic and inclusive work environment.
• Opportunities for professional growth and advancement.
• Collaborative culture that values innovation and creativity.
• Access to the latest technologies and tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees