Product Marketing Manager, Threads

Meta • New York, NY

405d • $158,000 - $223,000

About The Position

The Product Marketing Manager for Threads will play a crucial role in supporting and growing the Threads app, which is designed for creators to share text updates and engage in public conversations. This position involves advising product teams on creator needs, shaping a multi-year product strategy, identifying product gaps, and managing go-to-market plans for creator-facing launches. The ideal candidate will have a strong background in business strategy, marketing, and analytics, with a passion for supporting creators and enhancing their experiences on the platform.

Requirements

• 8+ years of experience including business strategy, product marketing, or marketing.
• Prior direct Consumer Product Marketing experience.
• Experience launching and driving adoption for new products and services, owning and achieving KPIs.
• Understanding of the marketing funnel and know how to optimize it at each stage.
• Communication experience conveying ideas to end users and engineering teams alike.
• Experience developing marketing strategies using both quantitative and qualitative insights.

Nice To Haves

• MBA
• Experience working with content creators and publishers.
• Experience working with or in support of diverse communities.

Responsibilities

• Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap.
• Envision and execute go-to-market plans for Threads, collaborating across various teams to test, announce, launch, and scale products.
• Surface and synthesize qualitative and quantitative insights that shape marketing and product direction.
• Shape Threads' approach to text creation through audience segmentations, market analyses, and first-person research.
• Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience.
• Influence the development of products and features that help creators grow, create content, and stay safe on Threads.

Benefits

• Competitive salary ranging from $158,000 to $223,000 per year.
• Bonus opportunities.
• Equity options.
• Comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Master's degree