Product Marketing Manager, Theranostics

Cardinal Health

31d

About The Position

What Nuclear & Precision Health Solutions (NPHS) Product Marketing contributes to Cardinal Health NPHS Product Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Product marketing develops and implements the commercial strategy through developing, commercializing and monitoring the appropriate products and services. The NPHS product marketing organization plays an essential role in supporting the growth of strategic products within the NPHS portfolio through close internal and external collaboration with key cross-functional stakeholders. Product Marketing is responsible for defining the product and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. Role Summary The Product Marketing Manager will support the NPHS theranostics portfolio during a period of accelerated growth, with multiple anticipated upcoming product launches. This role owns the day-to-day management of a strategic growth area in the NPHS theranostics product portfolio, including both the prostate cancer and neuroendocrine tumor categories. The Product Marketing Manager will also lead marketing initiatives across the entire NPHS product marketing portfolio. The role partners closely with internal cross-functional stakeholders and key external partners to drive disciplined execution of sales enablement, forecasting, reporting, lifecycle management, and communications.

Requirements

Bachelor's degree in related field, or equivalent work experience, preferred.
2-4+ years experience in marketing, product marketing, product management, or related field, preferred.
Demonstrated ability to translate market and customer needs into goals, objectives, strategies and tactics to drive business performance.
Applied creative problem-solving to analyze issues, generate innovative solutions, and drive efficient outcomes
Strong analytical and strategic thinking skills, with the ability to interpret data, financials, and customer insights
Strong financial acumen; experience with forecasting, pricing, and assessing financial implications.
Excellent communication and presentation skills; ability to gain cross-functional support from stakeholders and effectively simplify complex information for diverse audiences
Tenacity and willingness to roll up your sleeves; effectively prioritize work as necessary
Proficient with Microsoft Office products including Word, Excel and PowerPoint.
Ability to operate both independently and as a team player while managing multiple priorities in a fast-paced environment.
Ability to travel occasionally, as business needs require

Nice To Haves

Experience in healthcare, pharmaceuticals, medical devices, diagnostics, or nuclear medicine.
Experience supporting product launches and lifecycle management in regulated environments.

Responsibilities

Own day-to-day management of assigned NPHS theranostics product portfolio, including sales enablement and product lifecycle management activities.
Identify and remain current on relevant market trends.
Determine product lifecycle implications and make recommendations to maintain market competitiveness and achieve sustainable growth across product portfolio.
Develop and refine portfolio strategy, including positioning, segmentation, and long-term roadmap planning
Build relationships with and serve as liaison between NPHS and strategic external partners; coordinate inputs and alignment across both internal and external stakeholders.
Lead forecasting, modeling, and business performance tracking for product category; translate insights into actions that support annual revenue and gross profit goals.
Develop and maintain standardized business performance reporting in collaboration with internal analytics partners.
Develop digital content strategy and execution across the NPHS marketing team.
Support development and execution of multi-channel promotional plans across print, digital, web, social, etc.) and ensure on-time delivery of key tactics.
Support development and drive execution of strategic NPHS marketing campaigns.
Demonstrate knowledge of marketing disciplines and concepts necessary for building and executing upon marketing plans to drive business growth
Partner with sales leadership and sales training partners to create enablement tools and cultivate content for effective sales onboarding and training sessions.
Support conference strategy and execution, including messaging, collateral, planning and on-site coordination.
Lead cross-functional collaboration to ensure aligned planning and execution across various groups including, but not limited to Sales, Operations, Finance, Market Access, Legal, Medical/Clinical Affairs, IT, and Marketing Communications.