Product Marketing Manager, StreetEasy
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About The Position
The StreetEasy Marketing team is responsible for attracting, engaging, and nurturing home shoppers, and connecting them with our outstanding network of agents to provide a guided experience that enables more people to make NYC home. Our Marketing Director of Planning and Strategy is looking for a product marketer to help develop and implement positioning, GTM strategy, and process to drive deeper awareness, adoption and engagement. You will help implement new ways of working between Marketing and strategic partners, including Sales, Rev ops, Product, Design, Engineering, and Customer Engagement to drive revenue growth and improved customer experiences across our marketplace. The role will include developing MQL and lead scoring strategy with consistent and compelling messaging across touchpoints to improve product adoption, upsell, and cross-sell initiatives. You'll create value to drive measurable improvement to the customer experience for home shoppers and agents. Key to this will be developing deep knowledge of our business and audiences to deliver the right value at the right time for the right person.
