Product Marketing Manager, Promotions & Acquisition, Amazon Music

Amazon • Culver City, CA

21d

About The Position

Amazon Music is an immersive audio entertainment service that deepens
connections between fans, artists, and creators. From personalized music
playlists to exclusive podcasts, concert livestreams to artist merch, Amazon
Music is innovating at some of the most exciting intersections of music and
culture. We offer experiences that serve all listeners with our different tiers
of service: Prime members get access to all the music in shuffle mode, and top
ad-free podcasts, included with their membership; customers can upgrade to
Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
including millions in HD, Ultra HD, and spatial audio; and anyone can listen for
free by downloading the Amazon Music app or via Alexa-enabled devices. Join us
for the opportunity to influence how Amazon Music engages fans, artists, and
creators on a global scale.

We are looking for a driven, analytical and results-oriented Product Marketing
Manager to help drive promotional and non-promotional acquisition initiatives
for Amazon Music.

In this role, you will plan, execute and manage multi-channel marketing
campaigns across music streaming, analyze campaign results for optimization, and
build playbooks to scale proven campaign structures. You will partner with
global stakeholders and work closely with various functions such as product,
tech, creative, legal and finance to plan acquisition campaigns, optimize
existing workflows, create and deliver against an experimental roadmap and help
define long term strategies to increase customer acquisition and retention.

Do you love Music? Are you excited about a marketing role with a truly global
scope? Do you find solving challenging problems interesting? Come innovate with
the Amazon Music team!

Requirements

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Nice To Haves

• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
• MBA
• Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design and A/B testing. Must demonstrate ability to create engaging customer experiences that drive measurable results while maintaining a strong focus on user needs.
• Experience with customer segmentation, targeting, marketing optimization, and experimentation.
• Experience in e-commerce, digital products or entertainment industries, preferably in a global setting.
• Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design including A/B testing, Multi-Variate Testing or both.

Responsibilities

• Campaign Strategy & Innovation: Lead the end-to-end development of promotional and non-promotional marketing campaigns that drive acquisition. Identify high-impact opportunities at the intersection of content, commerce, and fandom, turning insights into scalable, global campaigns.
• Executional Excellence & Program Management: Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech etc. to ensure seamless execution, on-time delivery, and measurable results. Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
• Experimentation & Growth: Champion a test-and-learn mindset by designing and running experiments that uncover what resonates with customers. Translate data and learnings into actionable growth strategies and global best practices.
• Cross-Functional Leadership & Influence: Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy-in, and deliver cohesive customer experiences across channels and geographies.
• Insights, Measurement & Optimization: Dive deep into campaign performance data to surface insights that inform future planning. Continuously refine targeting, messaging, and creative to amplify impact and customer delight.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed