Product Marketing Manager (Production Board Test, North Reading, MA)

Teradyne • North Reading, MA

92d

About The Position

Teradyne is seeking a strategic and results-driven Product Marketing Manager to lead our Production Board Test Marketing efforts. This role is pivotal in driving market success across key verticals including Datacenter, Automotive, EMS, and CM/ODM. The successful candidate will lead marketing operations and go-to-market strategies, collaborate cross-functionally, and deliver measurable impact aligned to the Product Test Group's growth objectives. The Product Marketing Manager will be responsible for shaping and executing marketing strategies that directly influence profitable revenue growth, customer acquisition and engagement, and overall market penetration. This includes positioning Teradyne's TestStation solutions to meet rapidly evolving industry needs, identifying competitive differentiators, and enabling sales teams with compelling value propositions. This role also requires close collaboration with Sales, Product Development, and Customer Support teams. The candidate will serve as the voice of the market, translating customer insights into product requirements and actionable marketing plans, while ensuring alignment across departments to deliver cohesive messaging and flawless execution.

Requirements

• 10+ years of marketing experience in the electronics manufacturing equipment industry (Assembly Test preferred).
• BS in engineering or related field OR equivalent experience.
• MBA preferred, or equivalent management experience.
• Strong influence, leadership, analytical, synthesis skills.
• Ability to travel up to 30%.

Responsibilities

• Define and execute the long-term vision for our flagship TestStation production line, including identification of organic and inorganic initiatives.
• Collaborate with Sales and Product Development to create dynamic and compelling value propositions tailored to diverse markets.
• Conduct market research and competitive analyses to inform strategic decisions.
• Support sales enablement through creation of marketing collateral and impactful training programs.
• Represent Production Board Test at industry events and customer engagements.
• Work closely with Product Development, Sales, and Operations to drive strategic initiatives.
• Maintain price books, oversee configuration management, coordinate product releases, and product lifecycle management.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible Spending Accounts
• Retirement savings plans
• Life and disability insurance
• Paid vacation & holidays
• Tuition assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree