Product Marketing Manager - Product Realization Services
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About The Position
The Product Marketing Manager-Product Realization Services is responsible for developing and executing marketing strategies and plans for all Benchmark services to our target markets, which include Aerospace and Defense, Advanced Computing & Communications, Medical Technologies, Complex Industrials, and Semiconductor Capital Equipment. This role will work with sector Commercial Team colleagues and subject matter experts to clearly articulate the differentiators of Benchmark's capabilities and promote our offerings based on market opportunities, industry experience, and contact with customers and prospects. This individual must possess a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality. This individual must also enjoy spending time in the market to understand customers' problems and how to communicate the value of our solutions. This position is responsible for crafting the service/solution messaging and positioning, as well as conceiving and developing innovative marketing programs and campaigns that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. The Product Marketing Manager-Product Realization Services will be a buyer's expert, understanding their needs and buying criteria and transferring that knowledge into marketing efforts as well as the sales channel. This individual must also be able to communicate with all areas of the company. They will work with multiple engineering, manufacturing, technology solutions, and supply chain counterparts to define solution requirements based on market needs. They will help establish marketing communications to drive the go-to-market strategy, helping to define the service offering positioning, key benefits, and target customers. The Product Marketing Manager-Product Realization Services will also serve as the internal and external evangelist for our service offerings, working closely with the sales channel and key customers.
