Product Marketing Manager (PMM)

Keysight • Santa Clara, CA

232d • $139,270 - $232,120

About The Position

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Requirements

• Bachelor's or master's degree or University Degree or equivalent (technical studies or marketing preferred).
• 8+ years of experience in a content-creation field - for example, technical marketing, product marketing, or engineering content development.
• Strong technical background with experience promoting high technology products for the world's best semiconductor infrastructure solutions suppliers.
• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, videos, and webcasts).
• Experience transforming complex topics into digestible concepts.
• Ability to think creatively and break industry stereotypes.
• Excellent writing skills and a passion for storytelling and digital content.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• Proven success working with global, cross-functional teams.

Nice To Haves

• Master's degree, MBA, or higher in Electrical Engineering or similar field.
• Expert-level knowledge of High Speed Digital Design or similar field.
• Knowledge of technologies like: PCIe, DDR, USB, Ethernet, Chiplet, IoT, etc.
• Knowledge of data and IP management solutions such as Cliosoft, Perforce, IC Manage, etc.
• Expertise in Keysight EDA tools like ADS & SystemVue.
• Knowledge of other industry tools like Virtuoso, HFSS, Matlab, Simulink, etc.

Responsibilities

• Develop and implement data-driven demand generation strategies aligned with business unit goals to drive pipeline growth and revenue.
• Plan, execute, and continuously optimize multi-channel marketing campaigns (digital, email, paid media, content, account-based marketing) to attract and convert high-quality leads.
• Develop multi-channel messaging framework and core content including whitepapers, eBooks, product demos, videos, and webcasts.
• Design buyer journey, targeted engagement strategies and content to nurture leads through the sales funnel and improve conversion rates.
• Work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels.
• Coordinate launch strategies, including key messaging, segmentation strategies, promotional activities, and market positioning.
• Track key metrics (MQLs, SQLs, pipeline contribution, ROI), analyze campaign performance, and leverage insights to refine tactics and maximize impact.

Benefits

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree