Product Marketing Manager, Platform

CoreWeave•Sunnyvale, CA

5h•$143,000 - $210,000•Hybrid

About The Position

CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com. CoreWeave is seeking a Product Marketing Manager to own the platform narrative and messaging system that keeps our positioning consistent as the platform expands. You will define how we explain the CoreWeave platform, maintain a durable messaging framework and governance cadence, and produce the core platform storytelling assets used across Sales, Communications, AR, launches, campaigns, and executive engagement. This role ensures our key differentiators (e.g., Mission Control) are reinforced across the year and translated into clear, repeatable messaging that teams can use without reinventing the story. You will work closely with Product and Engineering, PR/Comms and AR, Demand Gen/Brand/Web pods, Sales Enablement, and partner teams to ensure messaging is accurate, adopted, and repeatable.

Requirements

5+ years in product marketing or technical GTM marketing, ideally in cloud, infrastructure, AI platforms, or developer products.
Proven ability to build and scale a messaging system (core narrative, decks, governance, and adoption).
Strong technical fluency across AI workloads and cloud infrastructure; able to partner deeply with engineering without losing GTM clarity.
Excellent writing and executive communication skills; comfortable creating default assets used across many teams.
Highly cross-functional operator with strong judgment, bias toward clarity, and ability to drive alignment in a fast-changing environment.
Able to use modern AI-assisted tools and workflows to increase speed and consistency in research, synthesis, and asset development.

Nice To Haves

You love owning the entire platform story.
You’re curious about directly supporting the company’s repositioning and growth.
You’re an expert in defining the default narrative used in launches, campaigns, enablement, and executive communications.

Responsibilities

Own CoreWeave’s platform narrative and messaging system, including the core messaging framework, governance cadence, and versioned updates.
Own and maintain the core platform storytelling assets used as the default field and executive narrative.
Write and drive adoption of launch narrative briefs for platform-level launches and major platform moments.
Lead reinforcement strategy for platform differentiators: what we repeat, how we explain it, and what reusable assets we refresh to maintain clarity.
Partner with campaign pods to produce campaign message maps and provide narrative and technical QA across priority campaign assets.
Ensure messaging consistency across major touchpoints: launches, decks, website/product pages, , and sales plays.