Product Marketing Manager - Pega Customer Decision Hub

Pegasystems • Boston, MA

403d • Remote

About The Position

The Product Marketing Manager for Pega Customer Decision Hub is responsible for driving awareness, adoption, and growth of Pega's CDH solution. This role requires a blend of strategic insights and hands-on marketing execution to ensure that the messaging aligns with business needs and resonates with key customer segments.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ years of experience in product marketing, preferably in B2B SaaS, customer decisioning, or marketing automation solutions.
• Strong knowledge of marketing technology, CRM, customer journey orchestration, or similar technologies.
• Exceptional communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
• Data-driven mindset with experience in campaign metrics and ROI analysis.
• Ability to work cross-functionally and influence stakeholders across all levels of the organization.

Responsibilities

• Conduct market research to identify industry trends, competitive positioning, and customer needs for marketing, business and marketing technology personas.
• Refine product positioning, messaging, and value propositions to ensure differentiation and alignment with target audience priorities.
• Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to align marketing strategies with product roadmap and business objectives.
• Create and maintain sales enablement assets, pitch decks, competitor analyses, and case studies.
• Conduct training sessions for the sales and customer-facing teams to ensure consistent messaging and product understanding.
• Collaborate cross-functionally with the Pega Academy team to develop persona + product based courses.
• Partner with content and digital marketing teams to optimize content for SEO and social media engagement.
• Leverage customer insights to improve product positioning, messaging, and overall go-to-market strategy.
• Collaborate with the demand generation team to design and execute campaigns that drive awareness, lead generation, and nurture prospects through the marketing funnel.
• Track, measure, and report on campaign performance, providing insights for continuous improvement.

Benefits

• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree