Trimble Inc-posted about 1 month ago
Full-time • Mid Level
Onsite • Lake Oswego, OR
5,001-10,000 employees
Publishing Industries

The Product Marketing Manager is responsible for developing and executing go-to-market strategy, market insights, messaging and positioning, and sales enablement for a portfolio of technology products that serve Trimble's Owner & Public Sector market segment. In this role, you will serve as the voice of the customer by developing buyer persona(s), defining the ideal customer profile, mapping the buyer journey, equipping demand generation marketing with positioning/messaging, providing sales channels with differentiated sales tools, and developing market insights. In this role, you will become a subject matter expert in both the technology category and the market segment it serves. Teamed alongside sales, marketing, and product management professionals, the Product Marketing Manager, Owner & Public Sector will own the growth objectives of their market segment, helping to position industry-leading solutions that are tailored to meet their segment's requirements. Key outcomes include meeting sales bookings targets, driving revenue growth, maximizing share of wallet, and net revenue retention. As a cross-functional leader, you will have an uncommon combination of industry credibility, business acumen, sales presence, and strategy skills. This position reports directly to the Senior Director, Product Marketing.

  • Product Marketing Ownership: Own and drive the product marketing responsibility for Trimble's Owner & Public Sectors solutions and aligning with sales, marketing, product management and customer success.
  • Go-to-Market Strategy: Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams.
  • Voice of Customer and Market Research: Conduct quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the AECO technology portfolio.
  • Messaging and Value Propositions: Develop differentiated messaging and value propositions for Trimble's Owner & Public Sector market, including positioning statements, messaging framework, persona profiles, encompassing firmographics, technographics, and psychographic insights learned directly from the field.
  • Sales Enablement: Deliver exceptional and timely solution-selling tools to the sales organization, enabling them to achieve annual booking goals and grow share of wallet.
  • Product Launch: Serve as the product launch leader by building trust and cross-functional partnerships with sales, marketing, product management and customer success.
  • Pricing and Packaging: Develop, present, and implement product pricing and packaging strategies.
  • Self-starter, tech-savvy and thrives in team environments
  • Impeccable interpersonal and written communication skills
  • 3-5+ years of working experience in product marketing for a SaaS technology company
  • BS/BA degree, preferably in marketing, business or related technical degree
  • Ability to operate independently and manage multiple projects
  • Strong primary and secondary research capabilities with the ability to analyze and integrate information into actionable insights
  • Solid cross-functional leadership experience with a posture of curiosity and learning
  • Ability to travel (15%) for team meetings, industry conferences and client interviews
  • Working experience in the state/local government segment in North America
  • Experience marketing asset lifecycle management technologies
  • Certification with Product Marketing Alliance, Pragmatic Marketing, SVPG, or other product marketing frameworks.
  • Demonstrated experience in developing business plans, market strategy/sizing and competitive intelligence.
  • Medical
  • Dental
  • Vision
  • Life
  • Disability
  • Time off plans
  • Retirement plans
  • Tax savings plans for health
  • Dependent care and commuter expenses
  • Paid Parental Leave
  • Employee Stock Purchase Plan
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