Product Marketing Manager, Nursing Education

Wolters Kluwer

14d•Remote

About The Position

We are seeking a dynamic and experienced Product Marketing Manager to join our Nursing education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning and testing solutions. This role requires an understanding of the healthcare education and testing market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (Master's preferred); or equivalent experience.
2+ years of experience in product marketing, preferably in the healthcare or education sectors.
Demonstrated success in launching new products and growing market share.
Analytical skills with a data-driven approach to decision-making.
Ability to quickly grasp complex products and communicate their value clearly.
Exceptional writing skills with the ability to simplify technical concepts.
Advanced expertise in market research and data interpretation.
Proficiency in marketing automation tools and CRM platforms.
Excellent verbal and written communication skills.
Superior project management and leadership capabilities.
Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.

Nice To Haves

Deep understanding of the healthcare education landscape is a plus.

Responsibilities

Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization.
Refine and optimize product messaging and positioning.
Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
Track, report, and analyze program KPIs and ROI. Utilize data-driven insights to measure and define future best practices.
Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas.
Monitor industry trends and proactively adjust marketing strategies accordingly.
Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
Provide strategic insights based on market and competitive analysis.
Gather customer insights by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
Support thought leadership initiatives by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.