Product Marketing Manager, Money Management

Stripe

About The Position

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. As a Product Marketing Manager, you will own product-level messaging and positioning, lead and support product launches, create differentiated content for events and presentations, and enable sales. Reporting to the Money Management PMM Lead, you’ll partner with product, strategy & ops, and GTM teams to drive awareness and adoption of various products. We're looking for a scrappy, growth-oriented Product Marketing Manager (PMM) who is familiar with early-stage startups and knows how to translate product value into growth initiatives. You'll have the opportunity to build the marketing discipline for a strategic and emerging line of business– operating with a startup mindset and constantly iterating on new ways of driving growth for this product suite.

Requirements

8+ years of product marketing, growth marketing, or go-to-market experience
Proven track record launching and scaling product-led growth motions (onboarding flows, in-product upsells, lifecycle email programs)
Strong product instincts and strategic storytelling: ability to turn product capabilities into crisp positioning and narrative for keynotes, demos, and sales enablement
Comfortable operating with a startup mindset: bias for action, comfortable with ambiguity, and able to iterate quickly and independently
Be able to leverage data to proactively identify opportunities and drive impactful results
Excellent written and verbal communication skills; able to translate technical features into customer-facing benefits
Demonstrated ability to work collaboratively and effectively across cross-functional teams

Nice To Haves

Experience with financial products, fintech, or money management platforms
Real-world founder or startup network and empathy: you've been a founder, business owner, or worked closely with inception-stage founders (YC or accelerator ecosystem experience is a plus) and can speak their language
Experience adapting go-to-market strategies for international markets

Responsibilities

Build the go-to-market strategy for the self-serve product suite for startups, building the growth engine and driving adoption at different milestones of product maturity
Define the positioning, messaging, and overarching narrative for Money Management direct products (Stripe Treasury + Cards + Capital + Atlas) that serve startups and SMBs
Support product launches by defining audience segments, crafting launch narratives, coordinating cross-functional readiness, and executing launch activities
Lead product announcements at major events like Sessions and Global Tours, including developing keynote narratives, activations and driving .com presence
Partner with Product, Growth Marketing, and Analytics teams to create impactful growth and marketing campaigns that drive awareness and adoption on an ongoing basis
Enable user-facing teams at Stripe, from Sales and User Operations, to understand the value of our products and competitive solutions (via pitch decks, FAQs, etc)

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