Product Marketing Manager - Membership

Prosci

105d • $120,000 - $135,000

About The Position

We are building a membership model and looking for a dynamic Product Marketing Manager who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling. This is a unique opportunity to launch and scale a new Membership offering, empowering professionals to drive change and transformation in their organizations. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Requirements

• Bachelor’s degree in Marketing or Business, or equivalent experience.
• 5-7 years of product marketing experience, specifically with membership models and/or SaaS products.
• Experience working with in-house designers and content developers.
• Campaign development leader with the ability to pull insights from customer data.
• Proven track record of successful product launches and campaign execution.
• Experience with subscription metrics, cohort analysis and customer lifecycle marketing.
• Strong understanding of digital marketing channels and attribution models.

Nice To Haves

• Experience with marketing automation platforms (HubSpot, etc.).
• Knowledge of PLG (Product-Led Growth) strategies.
• Previous experience in B2B SaaS or consumer membership businesses.
• Background in customer research and user experience principles.
• Familiarity with pricing strategy and monetization models.

Responsibilities

• Develop and execute go-to-market strategies for Membership across the globe.
• Develop and execute to a global marketing plan that aligns to the business strategy.
• Lead product launches from concept to post-launch optimization.
• Collaborate closely with the product team to enhance and reflect the customer experience.
• Design and execute multi-channel marketing campaigns that drive member acquisition and retention.
• Lead creative content strategies across email, social media, web, and paid channels.
• Create compelling case studies, testimonials, and success stories.
• Build engaging product demos, webinars, and educational content.
• Analyze membership funnels and identify optimization opportunities.
• Track and report on key metrics: CAC, LTV, churn rates, and conversion metrics.
• Conduct A/B tests on messaging, pricing, and campaign elements.
• Use customer insights and market research to inform product and marketing decisions.
• Work closely with Product teams to influence roadmap based on customer feedback and market insights.
• Collaborate with Customer Success to develop retention campaigns and advocacy programs.
• Partner with sales teams to develop enablement materials to support Membership.
• Present marketing performance and insights to leadership team.

Benefits

• Comprehensive wellness benefits including generous flexible paid time off.
• Medical, dental, vision, long-term and short-term disability programs.
• Life insurance and pet insurance.
• 401k with company matching.
• Access to LinkedIn Learning.
• Opportunities to collaborate with colleagues from around the world.
• Involvement in employee-led interest and resource groups.
• Meet up with team members at in-person local or market-wide events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees