Product Marketing Manager - Marine Division

StorableAustin, TX
397d$100,000 - $140,000Remote

About The Position

Storable is seeking an experienced Product Marketing Manager for its Marine Division to develop and execute the Go-to-Market (GTM) strategy for marine products. This role requires a blend of strategic thinking and tactical execution, focusing on product operations, user adoption, crisis communications, customer enablement, and sales enablement. The ideal candidate will have a strong entrepreneurial mindset and the ability to translate market insights into actionable strategies, while managing both new and established products in a high-pressure environment.

Requirements

  • 5+ years of relevant technology experience in product marketing, product management, strategic consulting, or product operations.
  • 3+ years of experience in product marketing with a focus on pricing and packaging strategies for technology products or SaaS solutions.
  • Proven experience managing product operations responsibilities and GTM strategies.
  • Ability to communicate complex features clearly to both technical and non-technical stakeholders.
  • Experience in developing product marketing strategies for international markets.
  • Exceptional writing, public speaking, and presentation-building skills.
  • Strong financial acumen and attention to detail.

Nice To Haves

  • Knowledge of the Marina / Marine space is a plus.
  • Experience with crisis communication is highly desirable.

Responsibilities

  • Work closely with Product Management and customers to shape Marine products for market adoption.
  • Design strategies to integrate Marine products into the broader Storable brand.
  • Develop and execute comprehensive marketing plans to drive awareness, adoption, and retention of Marine products.
  • Establish a deep understanding of target personas to drive bookings and product adoption.
  • Collaborate with stakeholders to design and execute the GTM strategy, iterating based on market feedback.
  • Provide insights on pricing and packaging strategies by analyzing market trends and competitive offerings.
  • Develop competitive analysis and sales enablement materials.
  • Create customer-facing marketing materials related to partnerships and APIs.
  • Develop go-to-market strategies for international markets, adapting product positioning and messaging accordingly.
  • Partner with Product Management to maintain clear and accessible product documentation and manage crisis communications.

Benefits

  • Paid parental leave
  • Health savings account
  • Caregiver leave
  • Disability insurance
  • Health insurance
  • Happy hour
  • Paid time off
  • 401(k) matching
  • Life insurance
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