Product Marketing Manager - Liquid Cooling

Vertiv Holdings-posted 2 months ago
Mid Level
Westerville, OH
5,001-10,000 employees
Electrical Equipment, Appliance, and Component Manufacturing
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The Product Marketing Manager for Liquid Cooling serves as an expert for the Liquid Cooling product portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals.

  • Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the Liquid Cooling portfolio.
  • Develop comprehensive product launch and program plans for new and existing products that drive a solutions marketing mindset across the business unit.
  • Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Liquid Cooling.
  • Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.
  • Conduct competitive analysis and positioning strategy.
  • Research market trends, industry trends, and competitive landscape.
  • Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
  • Work closely to enable sales teams via training materials and tools for solutions.
  • Develop sales tools and materials, including presentations, brochures, and case studies.
  • Assist in creating sales strategies and tactics to effectively position and sell solutions.
  • Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
  • Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
  • Support regional marketing programs to address market opportunities and customer needs.
  • Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
  • Other duties and responsibilities as assigned.
  • Minimum 5 years' experience in product marketing, engineering, or product management for B2B in a technical industry.
  • At least 3 years in a technical industry (data centers is a plus).
  • Engineering background a plus.
  • Strong presentations and public speaking skills.
  • Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.
  • Ability to create value propositions and messaging strategies.
  • Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
  • Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results.
  • Highly collaborative, able to work across functional teams.
  • Must be able to prioritize many projects and work well under pressure.
  • Proactive communicator with strong attention to detail.
  • Ability to pick up technical concepts quickly.
  • Enthusiastic and persistent problem solver.
  • Excellent organizational skills and process-oriented.
  • Strong written and verbal communication skills.
  • Self-motivated; comfortable owning processes/projects and seeing them through to completion.
  • Knowledge of data center software/hardware solutions and industry trends.
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