Product Marketing Manager, Lifecycle & Engagement
About The Position
We are looking for a data-driven Product Marketing Manager to own lifecycle marketing and user engagement across Mochi Health's core product surfaces; patient experience, provider portal, and pharmacy portal. This role sits at the intersection of product, marketing, and CRM, and is responsible for building the communication infrastructure and campaign strategies that drive conversion, retention, and long-term engagement across our user base. You will be the go-to owner of our Customer.io instance, designing and executing multi-channel lifecycle programs (email, push notification, and SMS) that meet users where they are, whether they're a patient starting their weight loss journey, a clinician managing their panel, or a pharmacy partner processing prescriptions.
Requirements
- 2–3 years of experience in lifecycle marketing, CRM, or product marketing — ideally at a health tech, digital health, or consumer subscription company
- Hands-on experience with Customer.io (required) — including building behavioral triggers, segments, and multi-step campaign flows
- Proven ability to design and execute campaigns across email, SMS, and push notifications
- Strong understanding of conversion funnel optimization and churn reduction strategies
- Experience writing clear, compelling copy for diverse audiences — from patients to clinical professionals
- Comfort working with data: pulling segments, interpreting campaign metrics, and making optimization decisions
- Ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced startup environment
Responsibilities
- Own and operate Mochi Health's Customer.io instance end-to-end, including audience segmentation, campaign architecture, and deliverability management
- Build and optimize lifecycle programs across the full user journey — onboarding, activation, engagement, re-engagement, and retention — for patients, providers, and pharmacy partners
- Design and launch multi-channel campaigns spanning email, SMS, and push notifications, with a consistent and cohesive messaging experience across touchpoints
- Develop A/B testing frameworks to continuously improve open rates, click-through rates, conversion, and churn reduction
- Identify drop-off points in the patient funnel and design targeted lifecycle interventions to improve conversion from sign-up through active treatment
- Build churn prediction and win-back programs using behavioral signals and engagement data
- Patient Experience: Design onboarding flows, habit-building nudges, appointment reminders, and re-engagement sequences that support long-term adherence and satisfaction
- Provider Portal: Develop communications that help providers get up to speed on new features, workflows, and clinical tools; reducing friction and increasing portal adoption
- Pharmacy Portal: Build operational notifications and proactive updates that keep pharmacy partners informed on order status, formulary changes, and new capabilities
Benefits
- ALL MEALS CATERED – five days a week, breakfast lunch and dinner professionally catered. On-site Barista for unlimited espresso/matcha bar.
- Transport’s on us – Transportation benefits to make commuting painless
- Profitable & Explosive Growth – Our growth is like trying to drink from a firehose while riding a rocket, as we commit to decisions that ensure long-term success, stability, and the well-being of our team and customers—all without the constraints of VC funding.
- High-Impact Work – Be part of shaping the future of digital healthcare during an exciting period of growth and innovation.
- World-Class Team – Join a team of ex-Tesla, Citadel, SpaceX, Harvard, Princeton, Yale, Dartmouth, IIT across engineering, product, clinical, operations, and beyond—each bringing excellence and empathy to the table.
- All the standard bits –401(k) match, unlimited PTO, fully covered life insurance, super primo medical dental and vision for our injury prone team.
- Competitive Compensation – We offer a top-of-market salary and a generous equity package—because you deserve to share in the upside you help create.
- Prime Location – Our vibrant downtown San Francisco Q is just steps from public transit, great coffee shops, and everything the city has to offer.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
