Product Marketing Manager, Lending

OnePay

109d

About The Position

As a Product Marketing Manager on the Lending team, you’ll own how we bring flexible financing solutions to market and how we communicate their value to millions of customers. You'll shape messaging, lifecycle strategies, and go-to-market plans for our BNPL and lending products—ensuring customers understand, adopt, and engage with them seamlessly across app and point-of-sale experiences. This is a highly cross-functional role working with Product, Engineering, Design, Legal and Compliance to drive adoption and build trust in our lending offerings.

Requirements

• 5-8 years of experience in product marketing, lifecycle marketing, or related fields (fintech or consumer tech preferred).
• Strong background in customer lifecycle management and experimentation (A/B testing, multivariate testing, cohort analysis).
• Experience working closely with Product, Engineering, Legal and Compliance.
• Exceptional written communication skills with the ability to distill complex financial concepts into simple, compelling messages.
• Analytical mindset; comfortable using data and reporting tools (e.g., Amplitude, Tableau, Databricks) to measure and optimize campaigns.
• Self-starter with strong cross-functional collaboration skills, able to thrive in fast-paced, ambiguous environments.
• Passion for financial inclusion and creating customer-first lending experiences.

Responsibilities

• Lead go-to-market strategy and execution for new lending and BNPL features, from positioning through launch.
• Develop and scale lifecycle and transactional messaging (email, push, in-app, SMS) to drive adoption, engagement, and repayment success.
• Define customer segmentation, personalization, and targeting strategies to improve conversion and repayment outcomes.
• Collaborate with design and product to translate lending fundamentals, ensure customer experiences balance compliance, transparency, and ease of use.
• Drive education, onboarding and engagement programs to ensure consistent communication that builds trust and drives usage.
• Identify, enhance and extend lifecycle programs beyond acquisition to strengthen repayment, reengagement and retention.
• Monitor and analyze performance of lifecycle programs, gather feedback, identify gaps and implement improvements.
• Be the voice of the customer internally—deeply understand pain points, motivations, and behaviors to guide messaging and positioning.

Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level