Product Marketing Manager, LATAM

Recorded Future • Miami, FL

130d

About The Position

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! We are seeking a results-driven Product Marketing Manager to lead go-to-market initiatives across LATAM. This role will drive product adoption, execute digital marketing campaigns, and enable sales teams to succeed in the LATAM market.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 4+ years of product marketing experience, with 2+ years in Latin American markets
• Fluent in Spanish (native or near-native proficiency required)
• Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce)
• Experience with digital marketing channels and marketing automation
• Excellent communication skills and ability to work across time zones

Nice To Haves

• Experience in cybersecurity, B2B SaaS, technology, or similar industries
• Previous experience managing marketing budgets and vendor relationships
• MBA or advanced marketing degree
• Familiarity with LATAM business culture and regulatory environments
• Strategic thinking with tactical execution abilities
• Cultural intelligence and understanding of LATAM markets
• Data-driven decision making and analytical skills
• Cross-functional collaboration and project management
• Adaptability in fast-paced environments

Responsibilities

• Develop and execute go-to-market strategies for product launches across LATAM markets
• Conduct market research and competitive analysis to identify positioning opportunities
• Define target customer segments and create buyer personas specific to LATAM regions
• Partner with sales leadership on pricing strategies and launch coordination
• Design and execute integrated digital marketing campaigns across paid search, social media, and content marketing
• Create localized content strategies for diverse LATAM audiences
• Optimize campaigns across mobile and desktop users and manage marketing automation platforms
• Monitor performance metrics and optimize campaigns based on ROI
• Develop sales materials including pitch decks, product sheets, and case studies
• Create and deliver product training programs for regional sales teams
• Establish sales playbooks with market-specific insights and competitive intelligence
• Provide ongoing sales support and analyze performance data for optimization

Benefits

• Diverse work environment with employees representing over 40 nationalities
• Commitment to inclusion and ethical practices
• Opportunity to work with Fortune 100 companies
• Access to resources for professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees