Product Marketing Manager, Industry and Applied AI

Google • Sunnyvale, CA

20h

About The Position

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android)
or a business product (Google Ads, AdSense, Google Marketing Platform,
Analytics), you take part in a complete marketing experience as you lead every
facet of the product's journey. From determining positioning, naming,
competitive analysis, feature prioritization and external communications, you
help shape the product and help it grow a consumer base. This means you work
with a cross-functional team across Sales, corporate communications, legal,
webmasters, product development, engineering and more. In this role, you'll be
involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google
starts with technology and ends with the user, bringing both together in
unconventional ways. Our job is to demonstrate how Google's products solve the
world's problems--from the everyday to the epic, from the mundane to the
monumental. And we approach marketing in a way that only Google can--changing
the game, redefining the medium, making the user the priority, and ultimately,
letting the technology speak for itself.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or Engineering, or in a related technical field.
• Experience in the auto, food ordering, or customer experience (CX) industries.
• Understanding of applied AI (NLP, computer vision, Generative AI) to solve business problems.
• Ability to have high emotional intelligence to manage the product vs sales, and to influence without direct authority.

Responsibilities

• Own and manage projects for the end-to-end Go-to-Market (GTM) strategy for applied AI product launches. Define target audiences, create differentiated messaging, and develop the Bill of Materials (BOM) to drive adoption.
• Coordinate across Sales, Branding, and Events teams to ensure launch activities are aligned with the approved marketing plan and timeline.
• Support the broader business strategy by identifying market trends and customer insights that inform short-to-medium-term marketing priorities.
• Build clear, high-impact message houses that translate AI capabilities into business value for business decision-makers.
• Implement marketing campaigns for existing features to increase lead generation and feature usage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level