WEX-posted 4 months ago
$94,000 - $125,000/Yr
Full-time • Mid Level
Remote • Seattle, WA
5,001-10,000 employees
Credit Intermediation and Related Activities

We're looking for a customer-obsessed Product Marketing Manager (PMM) to own the go-to-market strategy for WEX's fleet solutions, including our growing portfolio of electric vehicle (EV) offerings. You'll be responsible for shaping how we position our fleet card solutions, communicate the value of EV adoption, and drive adoption across traditional and emerging fleet segments. This is a role for a PMM who thrives on clarity and execution-someone who can distill customer and market insights into go-to-market strategies, build the content and collateral sales teams need, and ensure every launch lands with impact.

  • Own positioning, messaging, and GTM strategy
  • Define and evolve messaging pillars, value propositions, and sales narratives tailored to fleet managers, from traditional fuel to EV.
  • Translate technical capabilities (like charging integrations and route optimization) into compelling stories that resonate with buyers.
  • Use customer and market insights to sharpen our differentiation in both fuel and EV segments.
  • Drive launches and adoption
  • Lead cross-functional go-to-market efforts for new EV features, fleet partnerships, and charging integrations.
  • Build adoption programs that help customers onboard quickly and see value from their first use.
  • Ensure launches deliver clear, measurable impact in awareness, usage, and customer satisfaction.
  • Enable sales and marketing to win
  • Build and maintain battlecards, pitch decks, and persona-based playbooks for fleet and EV buyers.
  • Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively.
  • Partner with Revenue Marketing on targeted campaigns to drive acquisition and adoption.
  • Fuel customer and market insight
  • Conduct primary and secondary research with fleet managers, including customer interviews and win/loss analysis.
  • Track industry trends (including EV adoption curves, regulatory shifts, and competitive activity) to identify opportunities.
  • Measure adoption, funnel velocity, and win rates to make data-driven recommendations.
  • 3-5 years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech, payments, or mobility.
  • Experience building go-to-market strategies, messaging, and enablement content.
  • Strong analytical and research skills; proven ability to validate assumptions and surface insights.
  • Exceptional writing and presentation skills.
  • Experience with fleet, energy, or EV industries a plus.
  • Bachelor's degree in marketing, business, communications, or related field.
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement savings plan
  • Paid time off
  • Health savings account
  • Flexible spending accounts
  • Life insurance
  • Disability insurance
  • Tuition reimbursement
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