Product Marketing Manager III

ZoomInfo Technologies • Bethesda, MD

300d • $104,000 - $143,000

About The Position

The Product Marketing Manager III is responsible for developing and executing comprehensive product marketing strategies that align with company objectives and drive market success. This role conducts market research, develops compelling product messaging, and creates various marketing materials while working closely with cross-functional teams including sales, product management, and customer success. The position requires strong analytical skills to track performance metrics and optimize campaigns, as well as excellent communication abilities to ensure consistent messaging across all marketing channels and support sales enablement efforts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in product marketing at a B2B SaaS company
• Experience creating marketing collateral (e.g., sales decks, brochures, and email campaigns)
• Experience running product launches and customer research projects
• Familiarity with Rev Ops systems (e.g., Salesforce, HubSpot, ZoomInfo, Marketo, etc)
• Basic understanding of analytics platforms (e.g., Google Analytics) and reporting tools (e.g., Tableau)
• Proficiency in presentation tools (e.g., PowerPoint, Google Slides) and collaboration platforms (e.g., Slack, Trello)
• Strong written and verbal communication skills for creating clear, compelling marketing materials
• Ability to explain technical concepts in simple terms for a non-technical audience
• Basic design skills (e.g., Canva, Adobe Creative Suite, ChatGPT) are a plus
• Ability to collaborate with designers and writers for content creation
• Data-driven mindset with the ability to analyze customer feedback, market trends, and campaign performance

Responsibilities

• Conduct market research to understand customer needs, industry trends, and competitive positioning
• Gather and analyze feedback from customers, sales, and other teams to inform product positioning
• Assist in developing clear and compelling product messaging aligned with the company's value proposition
• Ensure consistency of messaging across all marketing and sales materials
• Create and update sales collateral, such as one-pagers, presentations, FAQs, and case studies
• Support sales training by providing product knowledge, market insights, and objection-handling strategies
• Write and edit product-related content, including blog posts, whitepapers, webinars, and social media content
• Collaborate with the content team to ensure alignment with broader marketing goals

Benefits

• Comprehensive benefits
• Holistic mind, body and lifestyle programs designed for overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree