Product Marketing Manager II

Aya Healthcare

106d • $105,000 - $120,000

About The Position

In this hands-on role, the Product Marketing Manager will be the strategic engine behind bringing Aya software to market. This involves managing all aspects of product marketing and taking a leadership role across the other marketing teams to build out a scalable and efficient Go-To-Market (GTM) that will support the sales teams, drive revenue growth and product adoption. You will be responsible for multiple software solutions as well as cross-product initiatives to help the team scale and have more impact. We’re a $10+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform. At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.

Requirements

• 5+ years of experience in software product marketing.
• Proven experience developing thoughtful marketing plans that drove impact.
• Ability to gain the trust and respect of key internal stakeholders and to quickly establish yourself as a trusted advisor and subject matter expert in marketing and GTM best practices.
• Possess a high degree of comfort leading cross functional teams and individuals.
• Get stuff done every day. Results are mandatory.
• Must be comfortable in ambiguous situations, making hard decisions, being an advocate for getting things done the right way with a large bias for action.
• Must exhibit a high degree of professionalism, communicate proactively and seek leadership opportunities.

Responsibilities

• Develop in-depth knowledge of the application(s), understanding their unique value propositions, how to effectively position them in the market, and competitive landscapes.
• Conduct thorough market research to better understand and take advantage of market conditions, identify target persona, and the ideal customer profiles.
• Continuously monitor competitor activity, analyzing their strengths, weaknesses and marketing strategies.
• Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively.
• Develop compelling product positioning statements, and work with the Content Marketing team to create a comprehensive library of high impact marketing collateral, including white papers, case studies, sales sheets and product brochures.
• Collaborate closely with Product Managers to influence the development of the product roadmap and be the voice for how the roadmap turns into commercial and sales opportunity.
• Translate technical specifications into customer-centric benefits and ensure marketing messaging aligns with the product vision.
• Proactively engage to empower the sales teams with the resources they need to close deals effectively.
• Develop marketing assets including but not limited to sales plays, presentations, and one-pagers that highlight product features and benefits.
• Conduct product training sessions to equip the sales force with in-depth product knowledge.
• Track and measure the success of your product marketing initiatives using key metrics (e.g., website traffic, leads generated, product adoption rates).
• Analyze data to identify areas for improvement and continuously optimize your go-to-market strategies.
• Partner with and influence the other marketing teams to work together to create an ideal GTM.
• Partner closely with digital marketing to build out demand gen strategies to support Aya platforms and applications in the market.
• Partner with the data team to build out an effective marketing funnel with regularly updated plans for additional marketing campaigns.
• Ensure all other marketing teams are working cohesively to establish the necessary GTM for all applications and platforms.

Benefits

• Free premium medical, dental, life and vision insurance.
• Generous 401(k) match.
• Paid sick leave in accordance with all applicable state, federal, and local laws.
• Celebrations for hitting goals with company-sponsored virtual events, happy hours and team-building activities.
• Unlimited DTO — we believe in time off!
• Virtual yoga, meditation or boot camp classes offered daily.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees