Product Marketing Manager - Identity Security Coud

SailPoint

76d • $116,600 - $216,600

About The Position

We are looking for an experienced Product Marketing Manager to lead the go-to-market (GTM) strategy, messaging, and content development for our Identity Security Cloud solutions. In this role, you will define how SailPoint communicates the value of our platform to customers and the broader market. As an experienced product marketer, you will drive thought leadership initiatives, messaging frameworks, and GTM strategies to position SailPoint at the forefront of identity security. You will collaborate closely with product management, sales, marketing, and leadership to craft compelling narratives, develop high-impact content, and execute GTM programs that elevate SailPoint’s Identity Security Cloud story in the market.

Requirements

• 6+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within cybersecurity, identity security, SaaS, and/or AI-driven enterprise solutions.
• Demonstrated a track record of success creating and executing GTM initiatives and content strategies that drive measurable impact.
• Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
• Proven ability to create content that engages buyers and accelerates the sales cycle.
• Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
• Comfortable working in a fast-paced, evolving market landscape with the ability to adapt and refine messaging as identity security advances.

Nice To Haves

• MBA or equivalent preferred; BA/BS required.

Responsibilities

• Drive Messaging & Positioning: Own and refine the narrative for SailPoint Identity Security Cloud solution and associated products, articulating how SailPoint addresses customer needs across governance, compliance, and risk.
• Develop GTM Strategies: Build and oversee comprehensive GTM plans that drive awareness, demand, and adoption globally.
• Content Creation: Create compelling content across formats, executive briefs, white papers, sales decks, blogs, webinars, etc., that communicates value and drives engagement.
• Thought Leadership: Help establish SailPoint as the trusted authority in identity security through storytelling, content, and customer-focused narratives.
• Market & Competitive Intelligence: Analyze trends, customer challenges, and competitor positioning to inform differentiated messaging and GTM strategies.
• Sales & Partner Enablement: Deliver impactful enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning.
• Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize outcomes.

Benefits

• Health and wellness coverage: Medical, dental, and vision insurance
• Disability coverage: Short-term and long-term disability
• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
• Additional life coverage options: Supplemental life insurance for employees, spouses, and children
• Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
• Financial security: 401(k) Savings and Investment Plan with company matching
• Time off benefits: Flexible vacation policy
• Holidays: 8 paid holidays annually
• Sick leave
• Parental support: Paid parental leave
• Employee Assistance Program (EAP) and Care Counselors
• Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
• Health Savings Account (HSA) with employer contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees