Lytx, Inc.-posted 1 day ago
$136,000 - $172,000/Yr
Full-time • Mid Level
San Diego, CA
501-1,000 employees

At Lytx, Product Marketing Managers play a critical role in translating innovation into impact. In this role, you’ll partner closely with Product, Sales, Marketing, and Client Success to bring industry-leading solutions to market—solutions that help create a world where every journey ends with a safe return. Guided by our belief that safety is core, data informs, and video transforms, we turn insights into meaningful action—helping our clients improve safety, efficiency, and financial performance. This Product Marketing Manager will be focused on go-to-market strategy and execution for Lytx’s hardware and edge intelligence portfolio. That includes our AI-powered dash cams, asset trackers, cables, and the software systems that support device health management, provisioning, and administrative tools. You’ll help shape how we tell the story of our cutting-edge technology—and why it matters to modern, connected fleets. This is a great fit for someone who’s passionate about technology and curious about how connectivity, AI, and IoT come together to empower fleets in the real world.

  • Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancements—including AI-powered dash cams, asset trackers, accessories, and supporting software tools.
  • Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear, benefit-driven messaging that resonates with fleet managers, IT decision-makers, and operations leaders.
  • Act as a Technology Translator: Deep dive into Lytx's edge intelligence, connectivity features, and admin tools to help stakeholders understand value, scalability, and ROI.
  • Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytx’s differentiated hardware portfolio—including sell sheets, videos, blog content, and internal tools.
  • Support Sales Enablement: Build sales tools like pitch decks, comparison guides, one-pagers, and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
  • Act as Voice of the Customer: Listen to Gong calls, attend customer meetings, and help define personas that shape messaging and influence roadmap decisions.
  • Inform Campaign Strategy: Provide messaging frameworks, feature highlights, and audience insights to support integrated marketing campaigns across channels.
  • Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT, connectivity, and commercial device trends to keep Lytx positioned as the technology leader.
  • Represent Lytx at Protect and Industry Events: Support field marketing efforts, gather competitive intelligence, and elevate our presence at tradeshows and customer-facing events.
  • 3-5 years of experience in product marketing or a related role
  • Bachelor's degree or equivalent experience
  • Excellent research skills and the ability to turn insights into actionable recommendations
  • Strong cross-functional collaboration skills
  • Experience with B2B SaaS, hardware, connected devices, or telematics preferred
  • A strong interest in AI, IoT, and edge computing—and the ability to communicate technical concepts clearly
  • Medical, dental and vision insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Telehealth
  • 401(k) and 401(k) match
  • Life and AD&D insurance
  • Short-Term and Long-Term Disability
  • FTO or PTO
  • Employee Well-Being program
  • 11 paid holidays plus 1 inclusive holiday per year
  • Volunteer Time Off
  • Employee Referral program
  • Education Reimbursement Program
  • Employee Recognition and Appreciation program
  • Additional perk and voluntary benefit programs
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