Product Marketing Manager, Hardware and Edge Devices

Lytx•San Diego, CA

28d•$136,000 - $172,000

About The Position

At Lytx, Product Marketing Managers play a critical role in translating innovation into impact. In this role, you’ll partner closely with Product, Sales, Marketing, and Client Success to bring industry-leading solutions to market—solutions that help create a world where every journey ends with a safe return. Guided by our belief that safety is core, data informs, and video transforms , we turn insights into meaningful action—helping our clients improve safety, efficiency, and financial performance. This Product Marketing Manager will be focused on go-to-market strategy and execution for Lytx’s hardware and edge intelligence portfolio. That includes our AI-powered dash cams, asset trackers, cables, and the software systems that support device health management, provisioning, and administrative tools. You’ll help shape how we tell the story of our cutting-edge technology—and why it matters to modern, connected fleets. This is a great fit for someone who’s passionate about technology and curious about how connectivity, AI, and IoT come together to empower fleets in the real world.

Requirements

3-5 years of experience in product marketing or a related role
Bachelor's degree or equivalent experience
A strong interest in AI, IoT, and edge computing—and the ability to communicate technical concepts clearly
Excellent research skills and the ability to turn insights into actionable recommendations
Strong cross-functional collaboration skills

Nice To Haves

Experience with B2B SaaS, hardware, connected devices, or telematics preferred

Responsibilities

Own Product Launches: Drive go-to-market planning and execution for hardware releases and enhancements—including AI-powered dash cams, asset trackers, accessories, and supporting software tools.
Bridge Hardware and Software Messaging: Translate complex technical capabilities into clear, benefit-driven messaging that resonates with fleet managers, IT decision-makers, and operations leaders.
Act as a Technology Translator: Deep dive into Lytx's edge intelligence, connectivity features, and admin tools to help stakeholders understand value, scalability, and ROI.
Develop High-Quality Content: Collaborate with Marketing to create assets that highlight Lytx’s differentiated hardware portfolio—including sell sheets, videos, blog content, and internal tools.
Support Sales Enablement: Build sales tools like pitch decks, comparison guides, one-pagers, and FAQs to equip revenue teams with the knowledge and materials they need to sell confidently.
Act as Voice of the Customer: Listen to Gong calls, attend customer meetings, and help define personas that shape messaging and influence roadmap decisions.
Inform Campaign Strategy: Provide messaging frameworks, feature highlights, and audience insights to support integrated marketing campaigns across channels.
Monitor Market Trends and Competitors: Stay informed on our competitors as well as IoT, connectivity, and commercial device trends to keep Lytx positioned as the technology leader.
Represent Lytx at Protect and Industry Events: Support field marketing efforts, gather competitive intelligence, and elevate our presence at tradeshows and customer-facing events.