Product Marketing Manager - Government

Kpler • Washington, DC

21d

About The Position

At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.

Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.

About the role

Kpler is seeking an experienced Product Marketing Manager to focus on Kpler’s government clients and initiatives. The ideal candidate will be responsible for sourcing proposals alongside our government sales team, preparing responses, and working on the go-to-market strategy and sales enablement for our suite of products focused on the government sector. The ideal candidate has experience selling and marketing products into government, in particular the United States government. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging and material that resonates with our target audiences.

Requirements

• Bachelor’s degree.
• Fluency in English.
• 3+ years of government sales or marketing business experience.
• 3+ years of product or product marketing experience, preferably in a technology-focused company.
• Experience with U.S. federal government RFPs and fluent in navigating the bureaucracy of proposals.
• Excellent written and verbal communication skills, with the ability to convey complex ideas simply
• Familiarity with Hubspot and/or Salesforce
• Ability to work independently in a fast-paced and rapidly changing environment.

Responsibilities

• Source proposals from a variety of U.S. federal government agencies as well as governments from around the world
• Build responses to proposals and compelling response templates that convey Kpler’s value and product specifications to drive sales opportunities.
• Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients.
• Craft compelling messaging and positioning that differentiates our products in the market.
• Collaborate with product management to gain deep product expertise.
• Develop & organize sales enablement materials deliverables with design colleagues.
• Develop training to ensure our sales team is equipped to sell effectively.
• Conduct competitive analysis to inform strategic marketing decisions and product positioning.
• Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.
• Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
• Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
• Engage with customers to gather testimonials and case examples to showcase the value of our products.
• Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level