Product Marketing Manager, Federal

A-LIGN External

110d

About The Position

The Product Marketing Manager will be responsible for driving go-to-market tactics, messaging, and demand for all of A-LIGN’s federal cybersecurity offerings. This role demands strong expertise in positioning and messaging, along with a deep understanding of the federal market landscape. The individual will collaborate closely across Sales, Service Delivery, and Marketing teams to craft compelling narratives, elevate brand awareness, and drive pipeline growth. The ideal candidate will have deep expertise within the federal space and a history of successfully executing in a product marketing role.

Requirements

• Bachelor’s degree in marketing, business, or other relevant fields preferred.
• 5+ years of product marketing experience.
• 3+ years of marketing focused on the federal space, cybersecurity or compliance in the federal space preferred.
• Proven experience in product launch frameworks and go-to-market planning.
• Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
• Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
• Exceptional written and verbal communication skills, with a focus on clarity, persuasion, and audience alignment.
• Proficiency using AI and analytics tools to uncover customer insights and accelerate value delivery.
• Knowledge of federal frameworks such as CMMC, FedRAMP, and NIST 800-171 a plus.

Nice To Haves

• Ability to meet deadlines with a high degree of motivation.
• Excellent communication skills.
• Thrives in a fast-paced environment.
• Ability to work individually as well as collaboratively.

Responsibilities

• Craft compelling messaging frameworks for federal cybersecurity standards including CMMC, FedRAMP, and GovRAMP.
• Develop federal-specific enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
• Engage regularly with federal customers to validate messaging and positioning, while proactively identifying emerging industry trends.
• Serve as the internal expert on the federal competitive and partner ecosystem to enable strategic programming and differentiated positioning.
• Maintain deep market awareness, including regulatory shifts and standard changes, and translate insights into actionable GTM strategies.
• Collaborate cross-functionally with service delivery, sales enablement, sales, and marketing to execute integrated go-to-market plans.
• Partner with demand generation teams to design and launch campaigns and events that drive awareness, pipeline acceleration, and customer retention.

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees