Product Marketing Manager, Enterprise Donor Management

Blackbaud • Greenville, SC

290d • $101,900 - $132,800 • Remote

About The Position

Blackbaud's Global Marketing COE is responsible for the end-to-end GTM strategy and execution for our portfolio of solutions, which are grouped by product competencies and market segments. Within the Marketing COE, our Product Marketing team is responsible for six critical GTM functions that are delivered with programmatic consistency and underpinned by a culture of innovation and excellence. As a Product Marketing Manager for our enterprise donor management solution, your mission is to support Blackbaud's portfolio through effective content development and Go-To-Market support. You will be responsible for partnering closely with our other product marketing managers, other marketing teams, and product management to analyze, establish, refine, and create effective messaging and content geared towards our target buyers. This role will be critical in ensuring successful Go to Market methodology and ensuring the integrity and effectiveness of our message across all marketing channels.

Requirements

• 5+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization
• 2+ years' experience critically engaging, presenting, and influencing executive audiences
• Mastery in go-to-marketing methodology and Product Marketing principles
• Mastery in competitive Market Analysis
• Proven ability and acumen with complex software applications
• Demonstrable success in collaborating, managing expectations, and producing results across internal teams
• Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences
• Experience and a track record of driving adoption, growth, and results for an established product
• Excellent project management skills and proven ability to deliver on short and long-term timeframes
• Self-starter, creative thinker, excellent listener, communicator, and influencer
• Proficiency with Microsoft Word, Excel and Powerpoint
• Experience with salesforce.com, Asana (or similar project management tool)

Responsibilities

• Support the execution of core messaging and content for Blackbaud's portfolio
• Educate other marketing teams on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace
• Ensure Blackbaud's unique value proposition is properly represented across all marketing channels through effective positioning, collateral, digital content, 3rd party references, and more by acting as the subject matter expert on all external-facing messaging
• Act as the primary liaison for Demand Generation, Digital, Vertical-based, and Corporate Marketing teams involved in marketing Blackbaud's solutions
• Help drive the go-to-market execution: Developing a keen understanding of the competition, buyer needs, industry influencers and decision makers
• Arm internal and external stakeholders with value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research
• Partner with product management, customer success, and other teams to improve client communications including generating regular client interactions, developing clear feedback loops, and providing guidance for product advisory groups and other client events
• Deliver upon market-specific marketing goals in close partnership with Demand Generation
• Contribute to demand generation goals for the accounting market across all stages of the marketing funnel
• Leverage market expertise to analyze current demand generation campaigns impacting your target market and provide messaging guidance to develop the most impactful programs
• Collaborate with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generation initiatives across multiple vehicles

Benefits

• Medical, dental, and vision insurance
• Remote-first workforce
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Volunteer for vacation
• Opportunities to connect to build community and belonging
• Pet insurance, legal and identity protection
• Tuition reimbursement program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services