Product Marketing Manager/Director

A-CAP Services LLC-posted about 13 hours ago
Full-time • Manager
Hybrid • Miami, FL
11-50 employees
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

We are looking for a creative, energetic, and experienced, Product Marketing Manager/Director of Annuities & Life Insurance to oversee the marketing of our carriers’ annuity and life insurance product lines in the independent agent, bank and broker-dealer distribution channels. The ideal candidate will be a positive, pro-active leader who thrives in a highly collaborative team environment and is able to take a concept from ideation to completion. He or she will have a deep understanding of fixed annuities, simplified issue life insurance products insurance distribution channels, and proven experience creating and executing engaging and impactful marketing strategies that enhance market position and drive growth. This position reports directly to A-CAP’s Chief Marketing Officer.

  • Develop and implement strategic marketing plans for annuity and life insurance products, in the independent agent, bank and broker-dealer channels, focusing on the benefits and value they provide to customers while also increasing market penetration and driving growth.
  • Work closely with the sales and distribution teams to position our carrier’s products and effectively communicate their value proposition to customers and agents.
  • Design and execute comprehensive marketing campaigns for annuity and life insurance products across various channels, including digital, print, and events.
  • Create compelling marketing collateral such as flyers, presentations, case studies, advertisements, social media, and digital content to effectively communicate product features, benefits, and key differentiators.
  • Lead the development of go-to-market strategies for new product launches and enhancements to existing products.
  • Design, develop and manage product materials such as brochures, rate sheets, product guides and competitive scorecards, and ensure they are kept current and delivered to internal and external stakeholders.
  • Conduct competitive analysis and create competitive scorecards that compare product features, benefits, and differentiators to top competitors in the market.
  • Conduct market research to identify trends, customer preferences, and opportunities for product differentiation.
  • Analyze performance metrics and feedback from customers, advisors and distribution to measure the effectiveness of marketing strategies and make data-driven recommendations for improvements.
  • Stay informed about industry trends, regulatory changes, and emerging market opportunities to keep the product offerings relevant and competitive.
  • Partner with sales and distribution teams to develop sales tools and training materials that support product understanding and sales effectiveness.
  • Coordinate with customer service and third-party administration teams to ensure a positive customer experience and address any product-related issues.
  • Engage with external stakeholders, such as brokers and financial advisors, to promote products and gather feedback for continuous improvement.
  • Ensure all marketing materials and activities comply with industry regulations and company policies.
  • Monitor changes in regulatory requirements affecting annuity and life insurance products and adjust marketing strategies accordingly.
  • Bachelor’s degree in Marketing, Business, Finance, or a related field.
  • 5+ years of experience in product marketing within the insurance or financial services industry, with significant experience in annuities and life insurance.
  • A positive can-do attitude and the ability take a project from concept to reality.
  • Demonstrated success in launching and managing both annuity and life insurance products.
  • Strong understanding of annuity and life insurance product features, benefits, and market dynamics, including distribution channels.
  • Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.
  • Proficiency in marketing analytics tools and techniques, with a strong ability to interpret data and drive decision-making.
  • Experience working with cross-functional teams and managing multiple projects in a fast-paced environment.
  • Detail-oriented with excellent organizational and project management skills.
  • Advanced degree or relevant professional certifications (e.g., CFP, CLU) preferred.
  • Competitive compensation programs
  • Employer-sponsored medical, dental, and vision insurance
  • Paid Life & AD&D Insurance (for employees and families)
  • Paid Disability Insurance (STD + LTD)
  • Paid Parental Leave
  • Paid Vacation and Sick Leave
  • Paid Holidays
  • Voluntary Supplemental Insurance
  • Safe Harbor 401(k) plan with employer match
  • And other benefits and perks!
Track Jobs with Teal

Job Search Resources

•
AI Resume Builder
•
Product Marketing Manager Resume Examples
•
Product Marketing Manager Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service