Product Marketing Manager, CX

Qualtrics • Seattle, WA

243d • $124,500 - $227,000

About The Position

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Requirements

• 5+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
• Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives.
• Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
• Deep understanding of customer experience, especially the use of AI in these use cases.
• Proven ability to drive market research, competitive analysis, and positioning strategies.
• Excellent project management skills, with the ability to lead cross-functional initiatives.
• Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.

Nice To Haves

• Experience marketing AI-powered or automation-driven Customer Experience solutions.
• Background in customer experience, customer service platforms, big data analytics, or related domains.
• Knowledge of enterprise software buying cycles and B2B marketing best practices.

Responsibilities

• Develop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
• Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
• Partner closely with product management to influence the product roadmap based on market insights and customer feedback.
• Create compelling sales enablement materials, playbooks, and training to empower our sales teams to effectively position and sell Customer Experience solutions.
• Develop impactful content and thought leadership (e.g., white papers, case studies, blog posts, webinars) that educate and engage our target audience.
• Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
• Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.

Benefits

• A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
• Hybrid work model: gather in the office three days a week and work remotely for the rest.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees