Product Marketing Manager, Corporate Messaging
About The Position
Overview Freshworks is seeking a Product Marketing Manager, Corporate Messaging to define and evolve the foundational messaging that powers our most visible narratives-from global keynotes and analyst briefings to vision decks, strategic announcements, and thought leadership. This is a high-impact, senior individual contributor role for a strategic storyteller who excels at distilling complex ideas into simple, resonant messaging that moves audiences across industries and regions. You will collaborate closely with product leaders, executives, communications teams, brand, and field leadership to shape the way the world understands Freshworks and our people-first AI platform. Job Description Build and evolve Freshworks' foundational messaging, including value props, messaging pillars, and narrative frameworks. Craft the story behind major brand moments: keynotes, vision, decks, analyst briefings, flagship events. Partner closely with executives, product leaders, brand, and comms to ensure our narrative is consistent across all channels. Distill complex product and AI concepts into simple, audience-ready messaging. Support Analyst Relations with strong messaging, proof points, and briefing materials. Create enablement tools (templates, talking points, guides) that help teams bring the story to life. Ensure global and cross-portfolio alignment so Freshworks shows up with one unified voice. Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA, or Bellevue, WA office locations.
Requirements
- 5-10 years of experience in product marketing, corporate messaging, strategic communications, brand storytelling, or executive communications (B2B SaaS preferred).
- A proven ability to craft executive-level narratives, keynote storylines, and messaging frameworks.
- Strong writing, editing, and communication skills-comfortable supporting leaders, analysts, events, and high-visibility narratives.
- Experience driving alignment across product, field, comms, and global teams.
- A knack for turning ambiguity into clarity, structure, and direction.
- The ability to balance strategic thinking with hands-on execution.
Nice To Haves
- Experience in AI/ML, customer service platforms, enterprise SaaS or analyst-facing messaging is a plus.
Responsibilities
- Build and evolve Freshworks' foundational messaging, including value props, messaging pillars, and narrative frameworks.
- Craft the story behind major brand moments: keynotes, vision, decks, analyst briefings, flagship events.
- Partner closely with executives, product leaders, brand, and comms to ensure our narrative is consistent across all channels.
- Distill complex product and AI concepts into simple, audience-ready messaging.
- Support Analyst Relations with strong messaging, proof points, and briefing materials.
- Create enablement tools (templates, talking points, guides) that help teams bring the story to life.
- Ensure global and cross-portfolio alignment so Freshworks shows up with one unified voice.
Benefits
- Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
- Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
- Freshworks also offers adoption and parental leave benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Funds, Trusts, and Other Financial Vehicles
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
