Product Marketing Manager - Corporate & Institutional Services

Texas Capital Bancshares, Inc.•Dallas, TX

69d

About The Position

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment - investing the time and resources to understand our clients' immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. Overview: The Product Marketing Manager will work closely with the the Institutional Services, Capital Markets and the Equities teams in developing proactive marketing strategies and campaigns that accelerate business development. The Product Marketing Manager will create relevant marketing assets across the purchase funnel that drive adoption of solutions and services. Content and assets should be leveraged across all channels, with a focus on digital.

Requirements

7-8 years plus experience in financial services marketing; B2B preferred.
Bachelor's degree in business or marketing; MBA preferred.
FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire.
Knowledge of Institutional Services, Capital Markets and Equities products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products.
Extensive direct marketing experience with a strong understanding of digital marketing techniques.
Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect.
Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
Superior communication, problem solving skills and the ability to learn and adapt quickly.
Self-motivated with ability to work independently with strong organizational skills.
Flexibility in a growing and changing environment.
Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce.
Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Responsibilities

Develop and execute marketing plans and campaigns for the Institutional Services, Capital Markets and Equities lines of business to drive growth.
Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise.
Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels.
Partner with Institutional Services, Capital Markets and Equities leadership teams to develop integrated marketing approaches to support business development initiatives.
Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership.
Commercialize the accomplishments of the Institutional Services, Capital Markets and Equities teams to drive a deeper awareness of the firm's capabilities with key target audiences.
Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries.
Ensure that all marketing communications and activities adhere to financial regulations.