Product Marketing Manager - Corporate & Institutional Services

Texas Capital Bank•Dallas, TX

About The Position

The Product Marketing Manager will work closely with the the Institutional Services, Capital Markets and the Equities teams in developing proactive marketing strategies and campaigns that accelerate business development. The Product Marketing Manager will create relevant marketing assets across the purchase funnel that drive adoption of solutions and services. Content and assets should be leveraged across all channels, with a focus on digital.

Requirements

7-8 years plus experience in financial services marketing; B2B preferred.
Bachelor’s degree in business or marketing; MBA preferred.
FINRA Series 7 licensed preferred or the ability to acquire within 6 months of hire.
Knowledge of Institutional Services, Capital Markets and Equities products and solutions with a proven ability to collaborate with product teams on launches of new products and changes of existing products.
Extensive direct marketing experience with a strong understanding of digital marketing techniques.
Understanding of the interconnectivity of marketing channels between web, advertising, digital, print, social and email, and how to utilize each for a multiplier effect.
Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
Superior communication, problem solving skills and the ability to learn and adapt quickly.
Self-motivated with ability to work independently with strong organizational skills.
Flexibility in a growing and changing environment.
Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce.
Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Responsibilities

Develop and execute marketing plans and campaigns for the Institutional Services, Capital Markets and Equities lines of business to drive growth.
Produce high-impact content, such as thought leadership articles, research reports, presentations and one-pagers that showcase the firm's expertise.
Partner with the broader marketing organization to manage marketing campaigns across paid and owned channels.
Partner with Institutional Services, Capital Markets and Equities leadership teams to develop integrated marketing approaches to support business development initiatives.
Track key performance indicators (KPIs) to measure the effectiveness of marketing efforts and provide reports to leadership.
Commercialize the accomplishments of the Institutional Services, Capital Markets and Equities teams to drive a deeper awareness of the firm’s capabilities with key target audiences.
Identify and create relevant marketing assets that support the entire purchase funnel, ultimately driving awareness, consideration and inbound inquiries.
Ensure that all marketing communications and activities adhere to financial regulations.