Product Marketing Manager - Consumer Interactive Solutions

About the position

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology. The Product Marketing team is tasked with driving adoption of TransUnion's global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our Product Marketing team supports TransUnion's broad solution portfolio, and is highly collaborative, both cross-functionally and within our own team. In this role you will be responsible for driving market awareness and adoptions of our Consumer Interactive Solutions and act as the quarterback and champion to identify and execute on go-to-market initiatives to scale adoption of existing products, product bundles and new product launches.

Responsibilities

• Lead sales enablement training to equip customer facing team members across the organization
• Translate complex technical topics into simple relatable stories
• Track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions
• Drive market adoption and lead strategies that accelerate the adoption of Consumer Interactive Solutions, positioning it as the industry standard for helping consumers take greater control over their credit.
• Develop compelling messaging and educate stakeholders on solution value and market positioning

Requirements

• 6-8 years expertise in product marketing or related go-to-market experience in financial services or another industry leveraging B2B2C solutions
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches
• Demonstrated history of leading innovative positioning and sales enablement initiatives to drive significant revenue growth
• Exceptional and creative content writing skills across various forms

Nice-to-haves

• Excellent communication and public speaking skills with ability to work across all levels of an organization
• Self-motivated and able to work in an organized way in an extremely fast-paced environment with minimal supervision
• Strong project management, attention to detail and bias towards execution
• Experience with agile environments and a 'get-it-done' attitude
• Ability and willingness to travel up to 20% (primarily US-based)

Benefits

• Flexible time off for exempt associates
• Paid time off for non-exempt associates
• Up to 12 paid holidays per year
• Health benefits (including medical, dental, and vision plan options and health spending accounts)
• Mental health support
• Disability benefits
• Up to 12 weeks of paid parental leave
• Adoption assistance
• Fertility planning coverage
• Legal benefits
• Long-term care insurance
• Commuter benefits
• Tuition reimbursement
• Charity gift matching
• Employee stock purchase plan
• 401(k) retirement savings with employer match
• Access to TransUnion's Employee Resource Groups