Product Marketing Manager, Competitive Intelligence

Cresta

129d • $120,000 - $150,000

About The Position

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. We’re looking for an exceptional, results-driven Product Marketing Manager to drive Competitive Intelligence, including competitive positioning and enablement across our suite of contact center AI products. This role reports to a Senior Product Marketing Manager and competitive intelligence leader, and you’ll collaborate closely across our Product, Marketing, Sales, and Customer Success teams to drive go-to-market success across the Cresta platform.

Requirements

• Bachelor’s degree in Business, Economics, Communications, Data Science, or a related field; or equivalent practical experience.
• 2+ years of professional experience in competitive intelligence, market research, consulting, strategy, or a related analytical role.
• Highly-organized with an ability to research, validate, and synthesize information from multiple sources into clear and actionable insights.
• Strong written and verbal communication skills; comfortable presenting your findings succinctly for both peers and leadership.
• Demonstrated experience creating reports, briefs, or presentations that inform business or go-to-market decisions.
• Highly curious, detail-oriented, and resourceful - able to think outside the box to find intel and separate signal from noise in ambiguous situations.
• AI-native mindset: fluency in using AI tools (e.g., ChatGPT, Perplexity, etc.) as a force multiplier for research, analysis, and communication.

Nice To Haves

• Exposure to competitive intelligence, familiarity with CI tools like Klue.
• Experience in software categories related to contact centers and customer experience.
• Domain knowledge of large language models and applications of AI in the enterprise.

Responsibilities

• Own the development and continuous refinement of positioning and messaging against a wide and growing set of competitors in one of the most competitive markets in enterprise software.
• Analyze competitors across product areas, using your ingenuity to gather intelligence, identify opportunities, anticipate threats, guide our competitive positioning & differentiation tactics, and influence our future roadmap priorities.
• Create compelling sales and marketing collateral based on your research and findings that helps us clearly communicate our differentiation and value.
• Partner closely across product, sales, and marketing, serving as the connective tissue to build and execute competitive intelligence strategies that drive the growth and success of Cresta’s products.
• Partner with the rest of the marketing organization to develop competitive perspectives and contributions to highly effective campaigns that feed our revenue pipeline.

Benefits

• Medical, dental, and vision plans that are designed to fit you and your family’s needs.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Monthly Gym & Phone allowance.
• Work from home office stipend to help you succeed in a remote environment.
• Lunches and dinners included for in-office employees via Grubhub.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees