Product Marketing Manager - Compete

Freshworks • Bellevue, WA

370d • $144,700 - $208,035 • Hybrid

About The Position

Freshworks is seeking a dynamic and strategic Product Marketing Manager to lead our competitive messaging and enablement initiatives. In this role, you will own the development and execution of compelling competitive positioning, arming our sales, marketing, and product teams with the insights, content, and tools they need to win in the market. Reporting to the Senior Director of Product Marketing, you will be a key driver of competitive intelligence, messaging strategy, and enablement excellence across Freshworks' global go-to-market efforts. Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Requirements

• 7+ years of experience in product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company.
• Proven track record of developing compelling competitive messaging and enablement programs that drive sales impact.
• Experience collaborating with cross-functional teams, especially sales, product, and marketing.
• Exceptional written and verbal communication skills, with the ability to create clear, concise, and persuasive content.
• Analytical mindset with the ability to synthesize complex data into actionable insights and messaging.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.

Nice To Haves

• Experience with sales enablement platforms (e.g., Highspot, Seismic).
• Strong knowledge of the ITSM markets.

Responsibilities

• Lead the development and ongoing refinement of competitive intelligence for our ITSM products ensuring timely, actionable insights are available for GTM teams.
• Conduct qualitative and quantitative research to analyze competitors' product strategies, strengths, weaknesses, opportunities, and threats.
• Track industry trends, customer feedback, and third-party analyst reports to keep Freshworks' teams ahead of market shifts.
• Be a subject matter expert on Freshworks' competitive landscape and its unique positioning in the highly competitive ITSM market.
• Craft differentiated and compelling competitive messaging that positions Freshworks' solutions as leaders in the market.
• Develop clear and consistent positioning frameworks that enable sales teams to effectively communicate our competitive strengths and address buyer objections.
• Partner with other marketing teams (e.g. digital marketing, content, comms etc.) to ensure competitive positioning is reflected in Freshworks' website, campaigns, and collateral.
• Build, maintain, and scale a competitive enablement toolkit, including battle cards, customer-facing messaging guides, competitive FAQs, and pitch decks.
• Train GTM teams, including sales, solution engineering, and customer success, on competitive messaging strategies and objection-handling techniques.
• Collaborate with sales enablement teams to ensure competitive content is integrated into broader onboarding and ongoing learning programs.
• Build surgical sales plays and competitive takeout campaigns for select competitors.
• Act as a strategic partner to product management, sales, customer success, analyst relations, and broader marketing teams.
• Support key product launches and campaigns by incorporating competitive messaging into broader go-to-market plans.

Benefits

• $144,700-$208,035 USD Base Salary + Variable Compensation (where applicable)
• Multiple options for dental, medical, vision, disability and life insurances
• Equity + ESPP
• Flexible PTO
• Flexible spending
• Commuter benefits
• Wellness benefits
• Adoption and parental leave benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Funds, Trusts, and Other Financial Vehicles
• Number of Employees: 5,001-10,000 employees