Product Marketing Manager - Child Safety (m/f/d)

CYBEX GMBH • Detroit, MI

60d

About The Position

CYBEX is at the forefront of innovation, shaping the future of child safety with a keen eye on the evolving needs of modern parents. Our brand is synonymous with excellence, seamlessly integrating cutting-edge design with unparalleled safety features. We offer an array of products, including car seats, baby carriers, children's furniture, and strollers, all crafted to provide parents with the confidence that their children are protected in style. As we continue to expand rapidly, we are seeking dynamic professionals to join our team and contribute to CYBEX's success story. With operations worldwide and a culturally diverse workforce from over 29 nations, CYBEX is a global leader not only in child safety but also as a lifestyle brand that resonates with parents everywhere.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• 4-5+ years of product marketing or brand management experience, ideally in automotive, consumer goods, premium lifestyle, or juvenile products.
• Proven track record of successful product launches and category growth.
• Strong analytical and strategic thinking skills with a flair for creativity.
• Excellent communication and presentation skills; ability to make the technical meaningful.
• Collaborative team player, comfortable working cross-functionally with global and local partners.
• Passion for child safety, design, and innovation.

Nice To Haves

• MBA a plus

Responsibilities

• Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety.
• Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise.
• Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations
• Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution
• Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling.
• Conduct competitive analysis and track market trends to keep Cybex ahead of the curve.
• Translate consumer insights into strategies that inform product roadmaps and marketing campaigns.
• Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel.
• Ensure storytelling is consistent and impactful across all touchpoints.
• Equip sales teams and retail partners with compelling content, training, and activation tools.
• Collaborate on in-store experiences and promotional initiatives that bring the brand to life.
• Monitor KPIs to measure success of launches and campaigns.
• Continuously refine strategies to maximize reach, relevance, and results.

Benefits

• competitive compensation
• attractive annual leave policies
• product discounts
• platform for you to develop and enhance your professional profile within an international context

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees