Product Marketing Manager, Business AI

Meta Platforms, Inc.•Menlo Park, CA

46d

About The Position

200 million businesses each month turn to Facebook, Instagram and WhatsApp to connect with billions of consumers around the world. Meta's Llama models have over 1.2B downloads to date, and Meta AI now has more than 500M monthly actives. Meta has created a new Monetization Product Group, Business AI, to make cutting-edge AI accessible to every business, empowering all to find success and own their future in the AI era. Meta is poised to lead this AI shift for people and businesses, with opportunities to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value. Meta is seeking a Product Marketing Manager to join our team. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will coordinate cross-functional work with peers to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's Business AI solutions. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. They will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.

Requirements

8+ years of professional experience in technology or internet technology, B2B, ad-tech, strategic marketing, product management, or management consulting
Experience with AI and enthusiasm for the potential it will unlock for businesses and people
Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
Communication experience that is effective with technical, business, and external stakeholders
Experience in launching new products from 0 to 1
Experience navigating and excelling in uncertain and ambiguous environments
Customer-centric experience
Experience using AI to build software products and building AI and agents in production
Bachelor's degree in Business, Marketing, or Creative discipline

Nice To Haves

MBA or other relevant advanced degree
Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
Experience working in Generative AI
Experience coordinating go-to-market for products with global reach end-to-end
Experience with B2B customer-driven development

Responsibilities

Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
Coordinate cross-functional projects across Meta that build innovative AI solutions for businesses to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

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