Product Marketing Manager, Brand
About The Position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!
Requirements
- Foundational understanding of digital advertising products and advertiser needs
- Clear and concise communicator with the ability to simplify complex ideas
- Collaborative team player able to support cross-functional initiatives
- Organized and detail-oriented with strong project execution skills
- Able to manage competing priorities with minimal oversight
- BS/BA degree or equivalent years of experience
- 4+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Nice To Haves
- Experience supporting GTM efforts for advertising or technology products
- Familiarity with advertising measurement tools and ad platforms
- Ability to analyze feedback and data to inform marketing strategy
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
Responsibilities
- Support go-to-market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
- Gather advertiser feedback and market insights to inform product development
- Contribute to product positioning, messaging, and activation strategies
- Collaborate with cross-functional teams to support product launches
- Assist with development of internal enablement materials and sales communications
- Monitor GTM performance and assist with post-launch optimization
Benefits
- Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
